January 6th, 2011
If you are a Mac user you’ve probably already noticed that the new Mac App Store launched today. You have to update to Mac OS 10.6.6 to access the Mac App Store. Just do a “software update” and it will download and install. The Mac App Store looks and works much like iTunes but is totally separate from iTunes. Now all Apple Apps like iPhoto, iMovie etc are purchased separately but are roughly the same price as they were before the App Store.
The big surprise for me is that Aperture 3 is now only $79.95. This is a price reduction of $119 USD! Aperture 3’s price in the Canadian Mac App Store is CDN$79.99. In the UK, £44.99. In Germany, €62.99. I’ll have to say that for real estate photographers that work on the Mac and haven’t made a commitment to Lightroom or Aperture this price reduction gives a serious edge to Aperture 3.
As a user of both Lightroom and Aperture as I’ve said before there is much I like about both Lightroom and Aperture. Here are some of my favorite features of each one:
- The brush feature is awesome.
- Making video with mixed video and stills.
- Aperture has tight integration with other Apple products (iPhone, me.com, iMovie, etc.).
- The lens correction (vertical straightening) features- This is close to a must have for real estate photographers. To do this same thing on Aperture you have to round trip to Photoshop Elements or PTlens.
- I think Lightroom is faster on machines with a small amount of RAM. The only data point I have is a 3 year old MacBook Pro with 4 Gig of RAM that ran Lightroom fine but Aperture seemed sluggish.
- A handy feature for real estate photographers is Lightrooms ability to FTP slide shows to any FTP accessible web site.
This is an agressive move by Apple, probably because the market penetration for Aperture is so low (12.5% in 2009). If you are a Mac user and haven’t made a commitment to workflow management software you might want to look hard at Aperture 3.