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Another Talented Team of Real Estate Video In Brisbane

December 20th, 2010

I don’t know if it’s something in the water in Brisbane or that there are just more opportunities for shooting property videos in Brisbane but there seems to be more talented real estate property video photographers per capata than usual in Brisbane, Australia. Allan MacKenzie has been sending me examples of videos that his Open2view team in Camp Hill-Carina-Carindale-Tingalapa have shot. They do really nice work!

I wanted to show some of the examples of work that they do.

While not all of their property videos are narrated, many are. Here are a couple of examples of professionally narrated property videos:

  1. 5 Gunadoo Street, Thornlands
  2. 6 Dunebean Drive, Banksia Beach, Bribie Island

These two property videos are examples of professionally narrated videos. Frequently, the agents you shoot videos for are not up to standing infront of the camera and describing the property. So a easy alternative is to write a script about the property and have a professional narrator record a voice track that you put on the property video. You can get topnotch professional narration for videos done for around $25 USD per video minute. Here is an example of a professional voice over person ( Jill Tarnoff ) that is willing to do real estate video narration tracks for $25 per video minute. I think a professional narration track on a property video is a huge benefit! If it only costs $75 this is well worth the cost. The audio is a huge part of the property video experience.

Another innovative feature that Allan MacKenzie’s team does is a video floor plan. Here is an example. As the video walk through progresses a floor plan overlay is displayed with a red dot in the room the video is currently in. This can be a nice addition to the video. I believe they do this floor plan overlay with Photoshop Extended.

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15 Responses to “Another Talented Team of Real Estate Video In Brisbane”

  • Go Macca!

  • The guys from Open2View do a great job. As a local real estate agent I like to do my own shoots, but if I need a pole shot or a special shoot I call them in in. Allan was originally in the Bayside area and did some great shoots. Richard (a wonderful Irishman ) now has the area and when I have used him is very willing to share his tips and techniques. I would say that due to competition 90% of homes now listed in this area now use professional photography. Unfotunately some companies use so much computer work that the photo’s look nothing like the property. Buyers will not buy a home that they are disappointed with. When the retouched photo’s look a million dollars and the home only looks $250,000, whats the point. Open2View do a wonderful job and I highly recommend them.

  • We had open2view in as a seller and found them quite rude to be honest…But back to the video, is it just me or did anyone else notice the camera wobble?

  • Allan always does a great job… it’s amazing the differences between the US and Australia when it comes to real estate video. They’ve clearly embraced it over there in a much bigger way than here. There are a number of video production companies that only do real estate, and they seem to be quite busy in a relatively small country compared to the United States.

    I wonder why?

    It’s pretty sweet to have those beautiful Australian backgrounds to show off some amazing properties!

  • @Carl Baker;

    Its just you my friend, and sounds like its always you with some sort of problem judging by your post. If you are going to claim someone was rude maybe give an example or you just make yourself look bad, especially when saying it about someone that alot of people find to be the complete opposite of rude.

    Allan and his team do great work and have helped other people just starting out in video get the basics down, always willing to answer a question or give some tips.

  • Fred makes a good point. The Australian production companies really seem to take property videos to a higher level. I’d love to know what gear they use and how much time it takes to set up and shoot their videos. It’s nice to see property videos done right.

  • Would love to hear photos/video/and other marketing is paid for in Australia? I’ve looked on the other discussions and haven’t been able to figure it out. Does the owner pay for all the marketing up front? Is it paid for at sales time and the realty company has to pick up the tab initially? Does it come out of the commission? What happens if the place doesn’t sell with one broker and you move to another?

    My thoughts are the Australian method of paying for marketing is different, so unlike here in the US the agent isn’t on the hook for the entire marketing package. But, that’s just my guess. I think more home owners would spend the money for video given the chance but realtors have a financial interest in spending as little as possible.

  • Hi All, thanks for all for your comments we really appreciate it. To all have a safe holidays and very Merry Christmas.

  • In my area I have both sides of the coin, agents who pay for the photo and video themselves along with flyers and floor plains – other agents sell the idea to their clients but all say to me, every time they use a video the buyer always say “It was only after seeing the video that made me come to view the property” or an agent would say to me “I sold the property to an interstate buyer after they viewed the video”

    All the agents I work for, market very well – they want to be seen as a professional as well as act as a professional.

  • @ Lucas, apolgies for not responding sooner mate. Our markets vary, we have a mix of vendor paid and agent/agency paid advertising for photography, with respect to video packages these are mostly paid for by the home owner or seller. I also acnkowledge our part of the world seems to be a hot spot for real estate marketing and it’s more than likely due to the interstate and rural migration into capital cities in and around coastal area’s. SE QLD reflects that easy going lifestyle surrounded by coastal shires that offer picturesque uban locations to work, rest and play. As a conservative figure I believe the migration into SE QLD is around 1000 people per week, for a small poplulation of 22 million people that’s quite high. I believe we are the fastest growing real estate corridor in the southern hemisphere, this may have something to do with the intensity of RE marketing produced out of SE QLD.

  • Hi everyone,

    I’ve been monitoring this website for a long time and have learned a lot. I recently created two video tours using the Canon 5D Mark ii for a condominium in Bedford, Nova Scotia and would appreciate some feedback! It’s my first go-around.

    http://www.youtube.com/watch?v=CCRswLpASpo

    http://www.youtube.com/watch?v=LqaC2KxtoS8

    Cheers,

    Sean

  • Love the video’s, its too bad you cant view them on an ipad though.

    I originally read this blog on the train but couldn’t view the videos, I just happened to remember to try again when at my desktop…I cant help but wonder how many potential clients actually remember to view later?

  • @Roger, thanks for your feedback. iPads do not support Adobe Flash player nor Java. This link might explain more why iPads and iPhones don’t support Flash: http://www.technologyreview.com/blog/editors/24731/ . However, you can watch You tube videos on an iPad, because Apple has expressly allowed it, via the Youtube app. Here is my You Tube channel which includes the posted videos and other vid’s http://www.youtube.com/user/Open2viewSthBrisbane . Happy Holidays…

  • @Roger,

    All Apple products (ipad, iphone etc) as well as android and blackberry (with older operating systems before 2009) do not show flash because it is a resource hog (or so they say). The alternative to this is HTML5 which is being pushed now for showing video content as it is very light and does not require any download (like flash or java).

    Using a flash player that falls back to html 5 when the smartphone cant view flash is becoming more of a standard practice since its expected that ipad sales will double or triple over the next year, this is why you can see anything on Youtube on any smartphone, they have all the bases covered.

  • Hi Lucas
    You’re absolutely right in your assumption, real estate marketing costs Down Under (Australia and New Zealand) are generally paid for by the (vendor) seller in advance, at the time that the seller engages the salesperson/agent. Agents usually present a ‘Marketing Submission’ to the seller at the same time as they present the (CMA) Comparative Market Appraisal and their ‘Listing Presentation. This is usually accompanied by a ‘Marketing Submission’ advising the method of sale a seller should be considering when marketing their property such as Auction, Tender or Fixed Price etc… The ‘Marketing Submission’ contains the all important ‘Marketing Budget’ which not only advises the amount the seller should be paying for marketing but also outlines where, when and how exactly it should be spent! This is usually paid either by check or Credit Card, on some occasions it’s paid by instalments.

    However to compensate, real estate sales commissions Down Under are around the 3 – 4% mark as compared to as much as 6% in the US.

    A Marketing Budget can be anything from a couple of hundred to several thousand dollars depending on the property value. Sometimes an agent will agree with the seller that the marketing costs will be paid out of the proceeds of the sale or will be wholly or partially refunded out of the commission. Some agents even pay for it themselves, but this is not the norm and definitely in the minority.

    Just as sellers in the US are educated to pay a higher commission (6%) but the agent pays the marketing costs, Down Under they are educated to pay the marketing costs in advance but know that the commission is lower (3 – 4%) on the gross sale value.

    There are variations on this, but sellers expectations are higher because they are paying for it. This is why you will notice that the marketing, especially when it comes to imagery is generally of a higher standard Down Under.

    If you’re interested here are a few interesting observations you may discover when comparing US real estate agency practices to those Down Under:

    a) The dollars earned on average per annum by salespeople/agents is similar to the average earned per annum in the US in spite of the commission being lower.
    b) The number of properties sold per agent on average is higher. This makes sense because there are less dollars being earned per transaction in commission, but interestingly they sell more property on average per agent to make the same average commission per annum. What does this say?
    c) Real Estate Agencies in the US have to have a multiple of the number of salespeople per office of those Down Under to make a similar margin. All the marketing costs borne by salespeople and the agency cuts into their bottom line (big time) even though they charge a higher commission than their counter parts Down Under.
    d) On average it takes much longer to sell a property on the US market than it does Down Under. This was the case even before the recent slowdown in the market.

    In the US because the agent has to pay for the marketing out of their own pocket prior to them getting any commission they tend to be more price conscious than quality demanding. Is this true or only my impression?

    The shift away from print media to digital imagery over the last decade has seen marketing costs diminish considerably while reaching a much wider audience… However with residential property now being treated more as a commodity than a place to live the price appears to have become more important than the emotional content… or has it?

    It’s going to be interesting to see what influence the rapid influx of reasonably priced videography is going to have on the existing culture!

    Are we going to see more sellers or agents demanding video? If so, are US agents going to pay for this out of their own pockets or are they going to educate the sellers to pay for this upfront?

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