Photography For Real Estate

Here is a slide show of some of  my 2010 favorites from the PFRE flickr pool. Be sure to click the full screen button for maximum effect. Looking at a slide show like this I can’t help but marvel at the number of people doing top notch professional level work. For those of you that missed [...]

I thought it would be interesting to see what the top 10 most popular posts were in 2010. Of the posts on PFRE in 2010 following were the most popular: Aperture vs Lightroom – Is there a Best Choice for Real Estate Photography? What Should I Charge For A Shoot? Shooting Brackets For Exposure Fusion [...]

Back in November I gave my backup MacBook Pro to a up an coming young 11 year old photographer friend that wants to learn video and photo editing. Since I don’t like to be without a backup machine I bought a new iMac. When purchasing the iMac on the Apple site the configuration panel now [...]

John Nilsson sent me this example of a cozy little $12.8 M ski cabin listing he shot recently in Vail, Colorado. While I know this technique of mixing Ken Burns stills with video in a property video is controversial with some readers, I think John has managed to do it quite well with this technique. He has used [...]

One of my biggest pleasures in doing this blog is meeting (virtually speaking) so many like minded people from such diverse backgrounds and locations. During this special season I’d like to extend special wishes and encouragement to PFRE pioneers Babs Akinnagbe, in Nigeria, Jaak Nilson in Tartu, Estonia, Andrey Khrolenok in Moscow, Leandro, in Argentina, Bruce [...]

As a real estate photographer you’d like to be able to have a tour in your product offering that doesn’t cost much to provide and be able to sell to your customers at what ever price you see fit and have the tours appear like you host the tours in your own domain right? Problem [...]

Steve Mather recently suggested that I should add a directory of the software that real estate photographers use with the current versions and where to purchase. The Camera page and lenses page on the blog are some of the most popular pages on the blog. The only page that has higher traffic is the real [...]

I don’t know if it’s something in the water in Brisbane or that there are just more opportunities for shooting property videos in Brisbane but there seems to be more talented real estate property video photographers per capata than usual in Brisbane, Australia. Allan MacKenzie has been sending me examples of videos that his Open2view team [...]

Andy Frame (flickr handle andyframe) from Lake Worth, FL, a long time participant of the PFRE flickr group just told me that last month he was hired to shoot the 2950 ton, 281′ motor yacht Cakewalk for a 12 page article in the Dec/Jan issue of  Showboats International. You can see many of Andy’s photos from this [...]

Thanks to Richard Lamb who pointed out this bluetooth remote control for your DSLR. It’s a bluetooth gadget that plugs into your DSLR and will let you use your iPhone, iPad, and iPodTouch (Android coming soon) as a remote control for your DSLR. The Supported DSLRs, starting Dec 20, will be about Nikon models and [...]

Well that was fast! It was just short of a month ago that I posted about the Portsea Mansion Ilyuka near Melbourne, AU that just came on the market for $20M AUD and the listing agents had spent $200,000 on a marketing campaign directed a millionaires around the world which included a 5 minute video promoting the [...]

I know, there are some readers out there that think that Brett Clements pays me to promote his video and his company but he doesn’t. I’m just a student of great video and I admire the wonderfully creative work that Brett and his team turn out. I talk about it here on the blog because I [...]

I’ve been using HDRexpress from Unified Color for the last couple of days and I’m impressed with how quickly you can get an a final image with natural looking color from a series of brackets. It has an intuitive interface and a straight forward two step process of first choosing a tone mapping preset that [...]

Skip Soehner at SanerMedia.com pointed out to me that the PTGui folks recently released PTGui 9.o. Along with a long list of other great features, PTgui now comes with a 360 viewer that will display 360 images in Flash if the viewing browser can run Flash or in HTML5 if being viewed on a iPad [...]

At 8 AM Eastern today (Thur, Dec 9) the guys at snapsort.com, the site behind the PFRE camera page, is launching a new site designed to give photographers a way to research all available lenses for any give DSLR. First of all here is a YouTube video describing the basic operation of LensHero.com. You can [...]

You probably noticed that I put my Christmas header photo up on the blog today. I like this header image partly because of the incredible story that goes with it of how PFRE blog readers solved the mystery of what these lights are. I shot this near the middle of Lake Union in Dec 2006 aboard [...]

I’ve always been amazed by how many full blown Photoshop features you get in Photoshop Elements for around 1/10th the price of Photoshop CS5. The new Photoshop Elements version 9 released in Sept of this year takes this concept to the next level. PSE9 now has layer masks, content-aware fill, refine-edge, and improved panorama stitching. [...]

I was watching a live.twit.tv re-run this morning and Leo Laporte was ranting about a new App he was using that creates 360 cylindrical panoramas on the fly as you pan your iPhone around. As a long time 360 image hacker that has spent 100s of hours stitching 360 images, I couldn’t help myself. I blew 99 cents [...]

Thomas Kruger commented on my last post on pfretour.com that pfretour.com appears to be nothing more than an “out of the box” SlideshowPro. Thomas is correct that pfretour.com uses SlideshowPro as it’s basic slide show engine. But we’ve added much more to Pfretour.com than SlideshowPro slide shows. Those that aren’t long time readers of this blog [...]

I see a lot of real estate photographer’s e-mail addresses and I’m continually amazed by how many either in business or in the process of starting their own business don’t use e-mail addresses in their own domain. This is a marketing oversight! First of all, your e-mail address gets seen by a lot of people. [...]