Photography For Real Estate

Some agents are more capable of narrating their property videos than others. An then there is Stuart Darcy of Ray White, in Mermaid Beach, Queensland, Australia. Stuart doesn’t just narrate his property video, he gives an award winning vocal performance. Stuart recorded the sound track for this property video of his listing at 3 Gallieo [...]

Any of you that have been reading this blog for a while know that I am a big fan of Seattle Photographer, Aaron Leitz‘s work. I appreciate all the advice and input that Aaron has given me over the last several years. Aaron is the one that convinced me I should setup a flickr discussion group [...]

I’ve had several readers point out the Popular Photography article on New York real estate photographer David Paler so I thought I’d pass it along. While there is nothing particular outstanding or significant about the article, just the fact that the subject of real estate photography is getting some print media coverage is significant. I’m [...]

This afternoon I got a proud e-mail from Conrad Rowe of Bigfork, Montana who just launched his new website today. As I told Conrad, when someone sends me a link to a newly launched website these days the first thing I do is hit it with my iPad. Only about half of newly launched websites [...]

Tags: Websites

Several months ago I did a post on real estate post processing as a business opportunity. As a result of that post I established a list of people doing post processing in the PFRE community. The list is on the right side-bar just below the flickr graphic. Mike Gardner, a Malibu Realtor and photographer has been [...]

Estella Sneider, a real estate photographer that serves the LA and Beverly Hills rich and famous occasionally sends me her tours to show what she is doing. It’s always fun to see the mega-estates that Estella gets to shoot. Wow, what fun, I’m envious! Estella says the market in these estates is slower than it [...]

Jamie Flournoy, a San Francisco Bay area Realtor, who purchased Scott Hargis’s Lighting Interiors eBook asked me this morning if she could use her Canon 580EX II with Pocket Wizards like Scott describes in the Figure 2.5 diagram (on pg 18 – click the image to the right for a larger view) that shows how [...]

Heath Cowart , a real estate photographer in Brevard, NC recently showed me an interesting example of the combined use of stills and video that I’ve not seen before. Heath used Final Cut Pro to do this but you can also do this with iMovie 09. I think this technique is very effective. It allows a [...]

Thanks to Jonathan Dixon from the PFRE flickr group for pointing out that Sigma now has a another ultra wide lens in it’s line up that is appropriate for real estate photographers that use cropped sensor DSLRs. It is the  Sigma 8-16mm f/4.5-5.6 DC HSM FLD AF Ultra Wide Zoom. Probably the first thing that comes to mind when [...]

Levi and I Just got back from a eBook launch celebration in Seattle. A bunch of prominent Seattle real estate photographers (Matt Edington, Dan Achatz, Paul Gjording, Mark Reibman, John Galfano and Malia Campbell) joined Scott Hargis and I at Poppy in Seattle on Saturday night to celebrate the launch of Scott’s eBook. We enjoyed [...]

We have a go for launch! Scott Hargis’s new eBook The Essential Guide to: Lighting Interiors, Techniques for lighting with small flash is now available in the PFRE Store or just click here to go straight to the landing page where this eBook is for sale. Or click on the Ad at the top of [...]

In the last two years I’ve been amazed by how many people thank me for helping getting them started in creating a new job for themselves in real estate photography. I now spend a significant amount of time just answering questions about how to get started in real estate photography, what to charge and all [...]

PFRE reader Jukka Töyli of Tampere, Finland sent me some images from a pre-production Sony Alpha A55 that he is testing for Sony of Finland. This Sony model was announced in late August. The feature that Jukka’s images demonstrates is a new implementation of in camera “HDR”. The press release describes this feature as follows: [...]

Thanks to readers John Quarles and Steve Mather for pointing out this new $4.99 iPhone and iPad app LightTrac. When you are scheduling a shoot ideally what you want to do is know how the home is sited, i.e. which direction it is facing and what the sun angle is going to be when you [...]

Brett Clements, executive producer at Propvid Australia just launched this new property video. I’m not going to clutter up the elegance of  Brett’s work with my commentary. Brett’s description says it all, “no commentary, no stating the bleeding obvious. And it even has a social conscious.” Awesome work Brett as usual.

Yesterday Julie Kinnear, a Toronto Realtor, commented on a PFRE blog post and left a link to her site so I was looking at Julie’s website and noticed her use of video. This video was at the time featured on her site as the featured video. While at first didn’t watch the whole 4:49, I [...]

In celebration of the release of Scott Hargis’s eBook, The Essential Guide to: Lighting Interiors Scott and I have decided to give a way some eBooks to real estate photographers that are getting started in the business. The idea is to give away s set of resources to beginning real estate photographers that may not be able [...]

Thanks to reader Jakob Nebeker for passing along this link to more significant proof that professional real estate photography makes a positive difference in real estate marketing. Tim Ellis of Redfin figured out a clever way to identify listing photos that were probably shot by professionals: EXIF data that identified camera type as DSLR. The [...]

Last week HDRsoft released version 4.0 of what has pretty much become the “gold standard” for doing HDR and Exposure Fusion for real estate photography. This new version has the following major new features: A selective de-ghosting tool that allows you to selectively decide which image and part of an image to take for the [...]

Thanks to PFRE blog reader Julie Mannell for pointing out this interesting post on the Seattlebubble.com/blog last week by Tim Ellis pointing out that this very same cloud pattern was photographed by real estate photographers over Seattle, the Bay area, San Diego and Portland. First of all why would anyone replace skys in Seattle? Everyone knows [...]