Archive for September, 2010

Photography For Real Estate eBook Now Available As Audiobook

September 28th, 2010

A few weeks ago PFRE Blog reader Lewis Leiboh proposed to me that he do an audiobook of my eBooks. Frankly I was skeptical since the PFRE eBook seemed a little too technical and visual for the audiobook format. But since I am a huge fan of audiobooks and have a two book a month [...]

Do You Know Your Local MLS Photo Copyright Rules?

September 27th, 2010

Last week I got a question about MLS copyright rules. It reminded me that I haven’t talked about this subject in over a year. I’ve done a lot of posts on this subject in the past but I think It’s worthwhile bringing it up again. The basic issue is this: MLSs syndicate all their listing [...]

HD Property Tours For Vancouver Island BC

September 26th, 2010

Jacob McNeil who runs Isle Video/Film company on Vancouver Island, BC sent me a link to his site recently. Jacob has a background in graphic design and motion picture editing and in building a business on Vancouver Island in real estate photography and video. Looks to me like Jacob is doing some pretty nice work. [...]

Four Ways to Compete With The Big Guys

September 22nd, 2010

A few days ago I got a classic question from a photographer moving into the real estate photography area. Here is his question: “I’m a commercial photographer who has put his foot in the real estate photo market in my area of the world (south of San Jose CA). My question is how do convince real estate people [...]

An Example of Great Online Real Estate Marketing

September 21st, 2010

For the last several days I’ve been talking to Bill Silver, a Realtor in Harwich Port, MA who specializes in Cape Cod vacation properties. Bill does all his own photography and uses some unique and innovative techniques. After the first tour Bill showed me I noticed that his photography had a distinctive look. It took [...]

Two Cameras, Two Rolls Film, No Post Just $10

September 20th, 2010

Apparently this ad has been playing on late night TV recently. Gizmoto says this is from the same studio that brought us the Snuggy commercials. Wow, 2 Cameras, 2 Roll of film and no post processing! How can you pass up this offer?

Announcing Lighting Interiors: An Ebook By Scott Hargis

September 19th, 2010

I’m proud to announce that Scott Hargis and I are partnering to publish an eBook titled The Essential Guide to: Lighting Interiors, Techniques for lighting with small flash. We are currently working hard on this project and we expect to be adding this eBook to the PFRE store sometime in mid to late October, about [...]

Crowd Accelerated Innovation in Real Estate Photography

September 17th, 2010

I am a rabid TED enthusiast and just had pass this recent TED talk along by Chris Anderson who is the organizer of TED. You may think this has nothing to do with real estate photography but I think it does. The single biggest idea that I’ve learned from doing this blog and associated flickr group is [...]

Are You Up to Becoming a Dynamic Duo?

September 14th, 2010

I believe the current high unemployment rate is creating an opportunity for some of you well established real estate photographers out there that are complaining about the amount of work they have to do! You could become a “Dynamic Duo”. In 4+ years of doing this blog and talking to hundreds of real estate photographers no one [...]

King Of The Real Estate Walk-Through Video

September 13th, 2010

If you are into real estate video Fred Light just did an article for Videomaker.com you should have a look at. The article summarizes Fred’s successful approach to shooting real estate videos. One of the things I think Fred does especially well is the walk-through-video. I use to hate walk-through-videos but Fred’s style of doing [...]