Photography For Real Estate

A few weeks ago PFRE Blog reader Lewis Leiboh proposed to me that he do an audiobook of my eBooks. Frankly I was skeptical since the PFRE eBook seemed a little too technical and visual for the audiobook format. But since I am a huge fan of audiobooks and have a two book a month [...]

Last week I got a question about MLS copyright rules. It reminded me that I haven’t talked about this subject in over a year. I’ve done a lot of posts on this subject in the past but I think It’s worthwhile bringing it up again. The basic issue is this: MLSs syndicate all their listing [...]

Jacob McNeil who runs Isle Video/Film company on Vancouver Island, BC sent me a link to his site recently. Jacob has a background in graphic design and motion picture editing and in building a business on Vancouver Island in real estate photography and video. Looks to me like Jacob is doing some pretty nice work. [...]

A few days ago I got a classic question from a photographer moving into the real estate photography area. Here is his question: “I’m a commercial photographer who has put his foot in the real estate photo market in my area of the world (south of San Jose CA). My question is how do convince real estate people [...]

For the last several days I’ve been talking to Bill Silver, a Realtor in Harwich Port, MA who specializes in Cape Cod vacation properties. Bill does all his own photography and uses some unique and innovative techniques. After the first tour Bill showed me I noticed that his photography had a distinctive look. It took [...]

Apparently this ad has been playing on late night TV recently. Gizmoto says this is from the same studio that brought us the Snuggy commercials. Wow, 2 Cameras, 2 Roll of film and no post processing! How can you pass up this offer?

I’m proud to announce that Scott Hargis and I are partnering to publish an eBook titled The Essential Guide to: Lighting Interiors, Techniques for lighting with small flash. We are currently working hard on this project and we expect to be adding this eBook to the PFRE store sometime in mid to late October, about [...]

I am a rabid TED enthusiast and just had pass this recent TED talk along by Chris Anderson who is the organizer of TED. You may think this has nothing to do with real estate photography but I think it does. The single biggest idea that I’ve learned from doing this blog and associated flickr group is [...]

I believe the current high unemployment rate is creating an opportunity for some of you well established real estate photographers out there that are complaining about the amount of work they have to do! You could become a “Dynamic Duo”. In 4+ years of doing this blog and talking to hundreds of real estate photographers no one [...]

If you are into real estate video Fred Light just did an article for Videomaker.com you should have a look at. The article summarizes Fred’s successful approach to shooting real estate videos. One of the things I think Fred does especially well is the walk-through-video. I use to hate walk-through-videos but Fred’s style of doing [...]

Today Scott Hargis announced interior lighting workshops for November 16 and 17, 2010 in Melbourne, AU. As usual you can find more details at either today’s announcement post on Scott’s blog or his workshop site. For you AU people I would signup quickly, these workshops will sell out fast. I know, for you US, CA, [...]

While having a lens profile for Adobe Camera RAW (ACR) isn’t that big of a deal, having one for your wide angle lens makes life easier and you can to lens correction for a whole shoot essentially automatically. I was interested to find a chart that summarizes the current state of all the lenses that [...]

A pfretour.com user pointed out to me today that the Offline Pages iPad App is a great tool for doing listing presentations or doing presentations to clients you want to show your website or example tours to. The idea is that you’d like to show potential clients example tours that you’ve done or show them [...]

I talk to a lot of agents and real estate photographers that are struggling to get started using video to market their listings  and themselves in a meaningful way. I’ve been talking to to John Sembrot the last couple days who was generous and brave enough to share his first try at doing video with [...]

Eros Peterson, a Canadian reader, pointed out this article out to me that was in the Canadian press recently. It’s basically debating the possibility of whether or not Canada is about to have a US style housing bubble. Eros, is convinced there already is a bubble in Canadian real estate, based on the rapid increase in [...]