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Agent Trainer Says Good Photos Essential For a Listing

July 22nd, 2010

Thanks to Rachel, a real estate photographer in Australia for passing on this link to an article by Josh F. Sanders who is a Real Estate Broker and the Founder of Shiloh Street University in Seattle, WA, an online marketing school designed specifically for Realtors and agents.

Josh says:

“…it all came down to the listing pictures they saw online.  That’s one of the essential real estate marketing tips for listings!  Give buyers a great picture and they’ll jump inside the house that day.  Give them a “do-it-yourself” picture and they’ll move onto the next home.  The listing pictures make the difference, especially when you spend a few bucks on professional real estate photography!

Even when the listing pictures were better than the actual house, guess what?  It still got the buyers inside!  That’s your goal as a listing agent; get as many showings as possible.  Professional real estate photography makes that happen!”

I point articles like this out because they offer good marketing copy for real estate photographers. Josh has some pretty good catch phrases for real estate photographers. Some photographers have links to these kind of articles on their sites.

I’ve added a link to Josh’s article to my list of important real estate photography links at my delicious account. You can always get to these links by using the link on the right side-bar called “PFRE Important Links” under Other Links.

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5 Responses to “Agent Trainer Says Good Photos Essential For a Listing”

  • […] This post was mentioned on Twitter by Rob Armstrong, Larry Lohrman. Larry Lohrman said: Agent Trainer Says Good Photos Essential For a Listing http://bit.ly/bobtNS […]

  • Great quotes! We need everything we can to help sell agents on professional photography.

  • Not sure how the Aussie dollar compares to ours. But saying go get a pro for $50-$200 establishes a pretty low price any readers will then expect to pay.

  • This was a timely article as I am preparing for a sales meeting this week and was looking for some fresh quotes.

  • With the real estate industry in such a difficult state these days, the ‘glass-is-half-full’ approach is you have to use professional photography to separate your agency from the others because there are too many agents competing for too few customers. Of course the other side of that coin is that with the market so depressed few sellers want, or can afford, to invest in professional photography. As I complete the redesign for my new site, I plan to significantly improve the quality of the photography because customers just intuitively know quality and they are drawn to it.

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