Photography For Real Estate

I apologize in advance that this post is only for those PFRE readers with iPads. There is a new free, breakthrough application for the iPad that is that is the kind of application that in an of itself makes it worth having an iPad. It is called Flipboard.
To me this application feels as much of a [...]

I ran across this video today and I can’t help but comment on the issue of “dirty whites” in HDR processing. The shots in this video are a great illustration of the issue of “dirty whites” that real estate photographers run into. Notice how the whites and other lighter colors in most of the interior [...]

Brett Clements sent me links to a couple of recent videos that his company, Propvid Queensland shot. Click on the images to view the videos. For some of you that are not familiar with Australian real estate, most real estate in Australia is auctioned and these videos are spots for an Australian real estate auction company.
I [...]

Back in early July when I did a couple of posts on real estate video Scott Cooper made a comment on a post I did about a year ago on The Bare Essentials for getting Started in Real Estate Photography. Scott is getting started in real estate video and wanted me to do a post [...]

I was watching The Tech Guy podcast this afternoon and was please to find that Leo had Trey Ratcliff from StuckInCustoms.com on the show. For those of you that don’t recognize Trey’s name, Trey is one of the top practitioners and spokesmen for HDR these days. His work is very popular and he wrote the book, [...]

The free downloadable Realtor Photo Guide that we give away here on the PFRE blog got some coverage on the Wall Street Journal Real Estate blogs today.
Thanks to WSJ blogger Sara Max for the coverage and for the links back to the PFRE blog. Sarah points out a recent post on the SeattleBubble.com blog that [...]

Thanks to Rachel, a real estate photographer in Australia for passing on this link to an article by Josh F. Sanders who is a Real Estate Broker and the Founder of Shiloh Street University in Seattle, WA, an online marketing school designed specifically for Realtors and agents.
Josh says:
“…it all came down to the listing pictures they saw [...]

This last week I must have talked to 15 to 20 real estate photographers about how either their website or tours aren’t visible on the iPad. I’m sure that many of you think I’ve gone “Chicken Little on you”.
So just so you know that if I’m wacky I’m not the only one, I want to [...]

This last week we’ve had three new post processing products that are of interest to real estate photographers announced. Since I’ve had an unusually busy week last week I’ve not had time to use any of these three products but I’m in the process of trying them out. The three products are:
HDR Expose by Unified [...]

In the last few months I’ve talked to a number of real estate photographers who have reached a point in their business that they have become limited in the number homes they can shoot by post processing. This occurs primarily for photographers that shoot HDR and Exposure Fusion.
The reality is that once you get the [...]

I’m pleased to announce a major improvement to the PFRE Blog’s camera table. I’ve decided to team with Snapsort.com to automatically generate the table on the camera page.
I used to update this table manually and as a result it was always little behind. As of today the table is generated from the snapsort.com camera database. [...]

Wow, the last post on using video was hugely popular. It got the most traffic of anything I’ve talked about in several weeks. There was also a lot of great reader insights in the comments of this post. There are many more people shooting video and getting good results than just a year ago.
I can [...]

As a result of the recent post I did about creating YouTube videos with a mixture of video and stills and music, John Nilsson of Vail, Colorado showed me one of his recent YouTube videos that he put together. John shoots his own listings and shoots for other agents in the Vail area. You don’t [...]

I got an iPad a couple of days ago. I decided that it’s important to pay attention to the iPad as a browsing and e-book reading platform. Google analytics for the PFRE blog shows that 2% of the PFRE blog traffic is already from iPad users. Probably a more significant fact is that the traffic [...]