Photography For Real Estate

Thanks to Steve Mather for pointing out that if you are in the vicinity of Cleveland, OH any time between July 7-11 there is going to be a awesome photo-op in the form of the Tall Ships Festival. I’ve been to these kind of festivals in Seattle but it looks like this Cleveland is big! [...]

I don’t know why it’s taken me so long to realize how simple it is to see what your point-and-shoot camera at the top of your PAP pole is “seeing”. The basic problem is that with the simple PAP rigs that I’ve described in the past (here and here) , like the polster system, is [...]

Thanks to Sky at Vicaso for passing on the link to this Canon news. A recently published Canon patent application (see USPTO Appl. No. 12/630,594) reveals a method for altering exposure values at the pixel level, which would allow Canon to produce a camera that captures a much wider dynamic range with a single image. [...]

I spend a lot of my time talking to real estate photographers that are in the process of building their business and I’m continually struck by the potential opportunities in this business. And this potential is not just in the US but it’s also in AU, CA, NZ and EU. Here are some principles I’d like to [...]

Several days ago Brett Clements, founder of platinumhd.tv based on the Austrailian Gold coast left an insightful comment on a post I did earlier this year on the subject of the market for video in real estate photography. Brett’s comment is worth highlighting. Brett said: “To date, we’ve produced over 6,000 real estate videos in [...]

Thanks to John Herbst for pointing out the two great articles (here and here) in the New York Times today by Christine Haughney. First of all, kudos to the New York Times website for giving links in the text of these articles to the photographer’s sites that they are covering in the article. This is [...]

A reader recently told me, “I know you don’t think the 14mm (full frame) lens is suitable for RE work, but I have found that to be quite the opposite! I have the Nikkor 14-24mm f/2.8 lens (the finest lens I have ever owned hands down for RE work!!) & I use it @ 14mm [...]

Long time PFRE reader and contributor Russ Freeman is selling his 55′ HiLo photo mast system along with all the accessories required to make is work. Click here for a complete description and all the details. This systems includes the following components: HiLo mast from UK, made to Military Specifications, heavy duty. This is an “air” mast [...]

I’ve done a couple of posts in the past about R/C rigs that can carry video or still cameras (here and here). The trouble with many of the possibilities is they are too expensive and/or they are challenging to fly. Well these problem are on there way to being fixed! I just ran across the [...]

Making YouTube videos is something you want to have in your real estate photographer bag of tricks. Putting a slide show on YouTube for your client is getting more popular. For example Herb from Tourfactory.com says that when agents purchase a Tourfactory.com tour they also get a Youtube video along with the tour because is [...]

I was talking to Rob Hudson of iFloorplan recently. Rob is a PFRE reader and was giving me a update on the iFloorplan product. I did a general post on floor plan creation about a year ago. iFloorplan is a service for creating and hosting interactive floor plan tours. To create a iFloorplan tour you [...]

Steve Hong has a really nice walk through of Google Analytics on the PFRE flickr group that is worth while going through. Everyone with a web site or blog should be using Google Analytics. It’s free and easy to use. The way it works is you sign-up for a free analytics account and then for [...]

Of all the great features and improvements that the new Lightroom 3, released by Adobe today has, the most significant feature, by far for real estate photographers is the manual lens correction sliders! For many other photographers this feature is  a yawner. But real estate photographers shoot in a right-angle, level world where verticals need [...]

This last week the This Week in Photography (TWIP) Podcast had an interview with John Philpin, the chief marketing officer of LiveBooks. The subject of the interview was a discussion about the fact that photographers and other creative people need to have websites viewable on iPhones and iPads. John explains why LiveBooks has decided to support iPad [...]

In my last post on social media, I talked about social media from the point of view of how I use it (and don’t use it) to promote this blog. Promoting a geographically focused small business like real estate photography is very different problem. Here is the marketing problem that real estate photographers have: Your [...]

Today I had someone ask me how I use Social Media On PhotographyForRealEstate.net. I have to admit it’s not all that clear. Here is how I use it: Twitter: I have a Twitter account (@pfreblog) and I have the PFRE blog’s Feedburner feed setup so that every time I post to PFRE Feedburner automatically sends [...]