Photography For Real Estate

Nik who is a PAP enthusiast and a member of  the PFRE flickr group sent me some links on the Polester from www.longshotcamerasystems.com which is a PAP rig that looks like it would be a great for real estate photographers.
There are a couple of benefits of the Polester:

It’s off the shelf. You get the pole, the [...]

Scott Hargis has added several new lighting workshops to his schedule.

Phoenix AZ –    Saturday July 31, 2010
Phoenix AZ –    Sunday August 1, 2010
Vero Beach, FL –  Saturday August 14, 2010
Vero Beach, FL –  Sunday August 15, 2010

For those not familiar with Scott’s lighting workshops, they are focused on learning to light interiors with [...]

I did a post on in March about how Russ Freeman’s great twilight front shoot helped Russ’s listing agent customer make a quick sale of a San Clemente home. Russ told me yesterday that the Wall Street Journal was running his photo of this San Clemente home as the center piece of an article on luxury homes.
Russ [...]

Thanks to Russ Freeman for calling my attention to the new Sony Alpha NEX-5. David Pogue, Technology columnist for the New York Times, did an article and a video on the NEX-5 last week.
The NEX-5 is one of the new mirror-less digital cameras with interchangeable lenses. Besides it’s small size it has several features that make it [...]

We’ve had requests to make PFREtours look like they are hosted in the tour creators domain. There are typically two reasons you want to do this:

Some real estate photographers want to resell pfretours to their clients. When you do this you’d like to have the tour in your domain and not have your clients go [...]

In the process of building this blog over the last 5 years I’ve spent some time studying how to get top ranking for a the search terms “real estate photography” and “real estate photographer”.
One thing I noticed early on was that real estate photographer Bill Bayless (realestatephotographer.us) was very hard to beat in the Google [...]

For real estate photographers straightening verticals and removing lens distortion (mostly barrel distortion) is a big deal. For those that use Aperture and Lightroom traditionally, this step in the workflow has required a “round-trip” to PTlens, Photoshop or Photoshop Elements for every image you need to correct manually. The advent of  the lens correction technology [...]

Home sellers and buyers love to get home tours on DVD. For many years I gave all our listing customers and buyers of our listings a copy of 360 tours of their home on a CD. The CD’s I created were Windows only so the problem I ran into was that when we had a listing seller [...]

My friend Vince deStefano down in Melbourne, AU just sent me a link to his free sky replacement library and his YouTube video tutorial on how to do sky replacement. I’m going to add Vince’s library and tutorial to the PFRE blog Resource page.
Vince and his Propertysnaps real estate photography business are a real success [...]

I get a lot of questions about resources for learning how to use speedlites. Lighting with small flash is a hugely popular subject. As an example Scott Hargis’s post on Interior lighting with multiple strobes, is the most popular post on this blog. The only page, other than the front page that gets more traffic [...]

A couple of days ago the FedEx guy brought my Photoshop CS5 update. While I was loading the update I was thinking about the fact that the day is fast approaching that applications like Lightroom and Aperture are are going to take over post processing for real estate photographers. I get every Photoshop update as [...]

The television premiere of VISUAL ACOUSTICS is May 24th at 8:30 p.m. on Sundance Channel. More information can be found HERE.
Narrated by Dustin Hoffman, VISUAL ACOUSTICS celebrates the life and career of Julius Shulman, the world’s greatest architectural photographer, whose images brought modern architecture to the American mainstream. Shulman, who passed away last year, captured the [...]

I’m a big advocate of using a painters pole to get some extra elevation on your front exterior shots (see: this this post and these posts ). You can use a light weight camera and a painter’s pole, that you can find in any hardware store, to get your camera 10 to 15 feet in [...]

This is a subject that should pique the intrest of all real estate photographers! See Tom Hogarty’s post on this subject here.

On the flight over to Hawaii last week, I was listening to the This Week In Photography Podcast. They had an interview with John P, the CEO of woopra.com, and I was so impressed with the woopra live website tracking that I immediately signed up and installed woopra on PhotographyForRealEstate.net and started using it.
The [...]