Photography For Real Estate

Blake Discher on the ASMP’s strictly business blog points out that, “Even in these stressful economic times, your business will be more successful if you are willing to recognize one fact: you need to be a salesperson first, and a photographer second.”
Blake’s post caught my attention because he was saying the same thing [...]

Finally- The documentary film, Visual Acoustics: The Modernism of Julius Shulman is set for release on May 25.
Narrated by Dustin Hoffman, VISUAL ACOUSTICS celebrates the life and career of Julius Shulman, the world’s greatest architectural photographer, whose images brought modern architecture to the American mainstream. Shulman, who passed away last year, captured the work of nearly every [...]

It’s another shitty day here in paradise! I’m still recovering from a 6 hr flight from Seattle to Honolulu, but the sky, gentle breeze and the water make’s the long flight in a stretched sardine can worth it. I’m taking a week’s break from the wacky northwest weather here in Hawaii.
I wanted to pass on some news [...]

I ran across some 360’s that are the old restricted vertical field of view 360s and I feel obligated to explain why these things look awful and you should not use them. You used to see them on real estate tours all the time but now days they are used less. I’m not going to link [...]

Back in March I did a post on Negotiating Agency Shooting Contracts that describes how you approach negotiating with real estate agencies to shoot all or part of the listings.
Mike Miriello just released an interview with Thomas Grubba on the RealEstatePhotographyPodcast. This podcast gives a lot more detailed information on negotiating these kind of contracts. [...]

I noticed that the PFRE blog is now closing on 750 posts so I thought it may be useful to review all the ways that the blog is organized so you can find information on various subjects.
Only the most recent 15 posts that are displayed on the front page of the blog but once a [...]

In Part 1 of this post I showed examples of the fact that three, brackets are not always enough to capture the full dynamic range in a scene. And posed the question, “how do you make sure you capture the full dynamic range?”
There are several methods:

Shoot more brackets than you need: With this method, you [...]

My friend Sabrina Huang in San Jose, CA, sent me a link yesterday to an article in AgentGenius.com that proposes that MLSs start setting standards for MLS photos. In the article Lani Rosales proposes four minimum standards that she is promoting that MLSs start enforcing and asks for suggestions for more standards.
My biggest complaint is [...]

There are many real estate photographers that have realized that shooting a series of bracketed exposures and using the Exposure Fusion (EF) feature in Photomatix or one of the many other EF applications is a quick and easy way to getting good quality interior shots. Not as high a quality as multiple off camera flashes [...]

A reader recently asked the question, “is it recommended or mandatory to have insurance? ” And he pointed out that he couldn’t find the answer on here on the blog.
This is an over sight on my part. I have a section in my book The Business of Real Estate Photography on insurance but I need [...]

I got a question recently on e-mail marketing that made me realize that even though I’ve talked about the basics of e-mail marketing I’ve never pointed out why you don’t want to do e-mail marketing through your regular e-mail provider. Here’s why you want to use a e-mail marketing service that is designed for e-mail [...]

I apologize in advance for adding to the iPad reporting frenzy that’s been going on for the last few weeks but I wanted to pass along the news that PFREtour.com tours look great on the new iPads right out of the box.
Saturday afternoon I when down to my local Apple store and waited in line [...]

It’s taken me a long time to wrap my mind around the kind of mobile computing that you can do with an iPhone. With my iPhone, I can leave home for days and get by (except for backing up memory cards) without a laptop for doing e-mail and web access. Two years ago if you’d [...]