March 30th, 2010
Michael and Alfie just got finished adding three really cool features to PFREtour.com:
A Photo delivery page for each tour: The way this works is when you finish building a tour all you have to do to electronically deliver your photos to the agent is click on “deliver photos” (It’s currently called “share photos” but will [...]
March 28th, 2010
I’ve had several recent conversations with real estate photographers about using 360s to market real estate. Some of the conversations came from asking if pfretour.com will be supporting 360 images. Others are photographers wanting to get into shooting 360s.
First I want to point out that I’m making these observations coming from a background of doing [...]
March 25th, 2010
So if you are the Adobe Photoshop product manager planning new Photoshop features you have to be thinking, “…let’s see, what kind of compelling new features will we have to put into Photoshop this time, to make sure everyone wants to update?” Because Photoshop users are all thinking, “…these days I do most of my [...]
March 23rd, 2010
The Real Estate Photographer’s directory continues to be the PFRE blog’s highest traffic page (other than the front page). It currently averages about 3600 visitors a month. Which means there are around 120 agents a day using the directory to find a real estate photographer. The reason for this is because the PFRE blog and [...]
March 23rd, 2010
Today Adobe Labs released Lightroom 3 Beta 2 “to show the progress they have been making” on new features to LR3. Check out the Adobe Labs site for the download.
You have to do a new download and install. LR3 Beta 1 will NOT automatically update itself.
Some of the new features are:
Improved performance
Native tethered shooting support
Improved [...]
March 22nd, 2010
If you frequent the cameras and lenses pages that offer readers a directory of real estate photography camera bodies, lens reviews and links to prices, you’ve probably already noticed that this last weekend I updated the cameras and lenses page (links are along the top of the blog on the navigation bar above the header [...]
March 22nd, 2010
Today (3/22/2010) pfretour.com is officially moving out of beta testing status. Since my last pfretour.com status post on 3/4 we’ve added two important features:
Tour statistics: Each pfretour now as a statistics page that shows total tour views by week and a list of referring websites. If your tour is pfretour.com/1 your statistics page is pfretour.com/stats/1.
Photographer [...]
March 19th, 2010
I had an interesting discussion today with Jaak Nilson, in Tartu, Estonia that has been a professional photographer for 20 years. During that time Jaak has done architectural photography, stock photography, weddings and events. One of Jaak’s projects was photographing over 30 shopping centers in Estonia, Finland and Sweden for Citycon group. The photo to [...]
March 16th, 2010
Since late February when the trial version of Aperture 3 was released I’ve been using Aperture 3 a lot. I have to say that I am both dazzled by its’ brilliance and outraged by the sluggish performance and crashing.
On the positive side, the brushes feature in Aperture 3 is my favorite feature. I may upgrade [...]
March 14th, 2010
I’ve promised several readers that I would update my popular two year old post that talks about what the important considerations are for choosing best entry level camera for real estate photography. Here are what I think are the most important considerations:
Consider ultra wide-angle glass first: For real estate photography the range of effective focal [...]
March 13th, 2010
In case you are thinking about purchasing a Canon 5D MkII or 7D Canon has some instant rebates that are effective through April 3, 2010 that you should look at. Here is the link to Canon’s current promotions.
It looks like you can save about $250 if you purchase a 5DMkII, 16-35mm wide-angle zoom and a [...]
March 10th, 2010
Scott Hargis just put up a post on his blog that has a stunning example of extreme real estate marketing that is worth taking a look at. Scott gives the behind the scenes story of a project he worked on with Quentin Bacon and others. The total marketing involved a video, aerials, and stills.
My wife [...]
March 8th, 2010
Peter Meo recently pointed out to me that I’ve never talked about negotiating agency contracts on the blog. He’s right. These kind of contracts are not all that common and I’ve never been directly involved in one. So I consulted Mike Miriello (Mike does the RealEstatePhotographyPodcast) and Thomas Grubba. Mike has an exclusive shooting contract [...]
March 7th, 2010
Rusty Freeman sent me this amazing real estate photography story this morning. This exterior shot of a San Clemente listing that Rusty shot for Realtor Jerry Barbanell listed at $4.3 million allegedly sold the home in 30 minutes.
Here’s the whole story told by the listing agent Jerry Barbanell. “The buyer came with his agent to [...]
March 4th, 2010
We’ve decided that PFREtour.com is ready to move out of the Beta testing mode so we will be launching it officially on Monday March 22. Alfie and Michael, the PFREtour developers, have been working hard to fix problems and add new features.
We want to formally thank the over 100 beta users for all their feedback and [...]
