Photography For Real Estate

In his article titled “A Plea for HDR” on Luminous-landscape.com Alexandre Buisse says “The technique (HDR) has indeed a very bad press, especially in the “fine art” community, and to be fair, much of the criticism is justified. But the point I would like to make here is that, well used, it can be very [...]

Joel Burselm over at Future of Real Estate Marketing did a post recently that highlights some new wild and crazy technology by a Dutch company, yellowBird.
While I have to admit this technology is different and entertaining, I disagree with Joel’s statement that, ” This most definitely this has implications for real estate marketing.” Sure you [...]

A few days ago I changed the blog header to my Christmas header. In 2007 when I first used this header, Aaron Leitz pointed out that he had a similar shot that he’d taken during the 2005 Christmas season from Gasworks park on a tripod and telephoto lens. The exact same series of lights [...]

Since this is the time of the year for best of year reviews, I thought it would be fun to go through the PFRE flickr group postings for 2009 and select my favorites and create a flickr favorites slide show. It took me about 4 hours in two sittings to make it through all the [...]

This last week I gotten several questions about the basics of real estate photography like “should I use autofocus?”, “what should I do about reflections from my flash?”, “should I increase the ISO if there isn’t enough light?”. “should I use RAW or JPG?” So I thought it would be useful to step through some [...]

For the last several years I’ve been ranting about various aspects of what makes an effective real estate photography tour. A few months ago I had the opportunity to partner with two experienced tour developers (Michael and Alfie LaPeter) to create tours that are designed for use by independent real estate photographers (PFREtour.com).  We are [...]

In the last two years we’ve occasionally had the opportunity to hire a real estate photographer because we now live 250 miles south of where my wife lists properties.
I found the most interesting and instructive part of hiring a real estate photographer to be the photo delivery process. One photographer delivered photos attached to an e-mail. [...]

Looking for some good information on elevated photography? Aplanding.com has got an active forum that discusses photography from radio control helicopter and airplane, kites, lighter-than-air, full size aircraft and masts. The forums at aplanding.com are a great place to find parts and advice for building your own elevated photography rigs.
As long time PFRE blog readers [...]

I like to track the best selling DSLRs because retail sales are in many ways like a voting mechanism. It’s a way to tap into the collective wisdom of camera buyers. When you think about it, there is a lot of brain power going into analyzing features and price. This is a way to see [...]

A few months ago Estella Sneider, the TV host of Dra Corazon, (a Ph.D Clinical Psychologist and marriage and family therapist) e-mailed me and was showing me the real estate photography work that she was doing in the LA area.
Turns out that Estella’s TV hosting gig doesn’t get in the way of shooting real estate and she [...]