Photography For Real Estate

Recently a number of participants of the PFRE flickr group have requested a discussion group that is more civil and controlled than the PFRE flickr group has become. Several of the popular mentors in the flickr group have left because they felt abused or disrespected by the group. This is frustrating because the PFRE Flickr [...]

I keep running across real estate photography tours and real estate photographer’s galleries with photos that don’t have verticals that are parallel the the left and right edge of the photo. My reaction is always one of wondering how any one can be charging for their work and have missed this basic principle. The interesting [...]

Whenever a new listing comes on the market in a neighborhood the neighbors are always very interested in every aspect of the listing. What is the list price? Who’s the agent? What kind of marketing job is the agent doing? etc. They are interested because next week or next month when they want to sell [...]

I got a reader question today that asked, “Is it possible to send a link in e-mail that sends the reader to a slide show ? I do not have a slide show facility on my website as it is quite basic. So I guess what I need is to find something that allows me [...]

Wall Street Journal reporter June Fletcher did an article on 8/21/2009 in the WSJ real estate section about her frustrations as a buyer looking at typical real estate marketing photos. It’s good to keep these kind of press articles to use in your marketing materials. They carry weight because they are published in a well [...]

Timothy Armes has written a number of nifty little export plugins for Lightroom. I used his LR/Enfuse plugin until Photomatix came out with their plugin that will round-trip images between Lightroom to Photomatix. Tim’s latest plugin (LR2/GMail) is pretty cool, particularly if you e-mail images to clients. This little export plugin lets you e-mail images [...]

For the last 18 months I’ve experimented with second party advertising on the blog but I’ve now decided to drop all non-PFRE ads on the blog for two reasons: I want to remove any and all appearance that advertising income or advertisers in any way effect what products I write about or what I say. [...]

In response to my post on compact cameras where I was extolling the virtues of the Panasonic LX3 , NY photographer Peter Brandt, pointed out that he believes  the Leica D-Lux-4 is better than the LX3. Peter says: “The Leica D Lux4 version is a little better. The Lumix is a copy of it. It [...]

Thanks to Scott for pointing out a great story of how you can stand up to unauthorized uses of your images without spending big money on legal support. Here is the story in the words of the photographer Christopher Boffoli. And here is Carolyn Wright’s legal analysis.

John Gilder, posed a great question after reading my bare essentials post. John says that, “over the past year I have slowly built the starter set you described a few posts ago (Canon Rebel, Sigma 10-20mm, 580EX and tripod). Now my question is why and when should I upgrade to a full frame DLSR camera [...]

I promised a post on compact cameras for real estate photography in my last post so I’m delivering on my promise because I don’t want to be scolded by my friend Sabrina Huang who is a Realtor in San Jose and teaches local Realtors how to choose cameras for real estate photography. I have to [...]

Review of the Canon 17mm f/4 TS-E L: Michael Riechmann just put up the first review that I’ve seen of Canon’s unique 17mm tilt/shift lens. Michael calls it a “remarkable optic”. Monoslideshow Version 2.0: Monokai has updated Monoslideshow to version 2. I used the old 1.0 version a lot from Lightroom via the free code [...]

I think it’s time to do an update on what the bare essentials are to get started in real estate photography. Not surprisingly, this is always a very popular subject. First here are the guiding principles I’m using to guide these choices: A wide-angle lens is the most important part of your gear. For interiors [...]

Last night I finished the update to the Business of Real Estate Photography and as I’m writing this post the E-junkie update distribution software is sending out updates to everyone who has purchased this e-book. I have a handful of readers who have changed their e-mail addresses that I have to send the update to [...]

The last week or so I’ve been talking to Igor Tryndin, the CTO of www.unifiedcolor.com, about their HDRStudio product. Even though HDRstudio is still a Windows only product, Igor convinced me to give it a try. I’ve not used HDRstudio enough to form a strong opinion of it but I have used it on several [...]

Michael Asgian, a Real Estate/Architectural and Commercial Photographer working in Southern California, just announced that he will be giving the first of a series of workshop designed to teach you how to shoot virtual tours (360 panoramic tours) like a Pro. This first workshop will be at Vantage Pointe in San Diego, CA. See the [...]

On July 15, 2009 the NWMLS (the MLS used in the greater Seattle area) revised the language in it’s rule that governs the use of images. The new language is as follows: Rule 192(g) has been revised to state that members may not submit third party copyrighted photographs to NWMLS, if the use of the [...]

Peter (flickr handle: Big Other) Just suggested that I should do a sale. So I’ve just setup my E-Junkie cart processor to automatically take 20% off of e-books and real estate directory entry registrations through the rest of August. No discount code required. Everyone gets one 20% discount.

Congratulations to Sean Gallagher (flickr handle: © Sean Gallagher), of Dallas, TX , voted by PFRE readers and flickr group members as PFRE Idol for August 2009! See this flickr thread for the detail voting results.