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DVD With a Continuous Video For an Open House

July 26th, 2009

As a follow-up to the recent post on making DVD for Realtors, John Grow sent me this example of a continuous video that he created for an open house. John says:

It was run as a continuous video on a big screen in the home during the open house.  We made 5 identical shows on the DVD with 5 different music tracks run one after the other so the sound track did not drive the agent crazy.

This seems to be fairly popular idea with agents giving open houses. John’s example is a great start. I think videos running at open houses are a great opportunity. However, if I were the listing agent what I would do to extend this idea is to create a video to highlight the unique features of the home, neighborhood and location. Kind of a mini TV like commercial for the home and neighborhood. You could cover the local schools, local shopping, commute times and all the information that buyers are hungry for.

As a listing agent, you don’t want to spend your time sitting at an open house, you want to find buyers agents in your office to hold your listings open (open houses are for meeting buyers, not for selling the house being held open). However, the problem you always have is the buyers agents you can find that want to sit an open house frequently don’t know the neighborhood, location and home being held open. So why not use a continuous video to make sure potential buyers get all the essential information on the home and the neighborhood?

Doing a mini-commercial would take the open house video to the next level. It would require some video clips in addition to the panning stills and probably a little audio narration of the still shots. It would be more work produce, but you could charge much more and you could reuse the neighborhood clips for many different agents. Has anyone done this sort of thing?

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13 Responses to “DVD With a Continuous Video For an Open House”

  • Larry,

    All of our videos contain stock footage of the area, including schools, parks, shopping, transportation info (like trains and highways), and area attractions. Some contain more than others, depending on the agent’s or seller’s preferences. I find that collecting stock footage of every town and inserting it later really helps with this feature.

    Here is a recent sample that shows off stock at the beginning and end of the video:

    http://www.lastcuthomes.com/news/2009/07/22/invading-the-east-bay/

    Ted Banucci
    President, LastCutHomes.com

  • Larry,
    I was doing that sort of thing 4 years ago – DVD on the house using still shots together with maps and photos on local schools, shops, etc. However, agents weren’t interested as they considered it too expensive. It was very labour intensive, and perhaps that time could be cut down these days, but would agents – the cheapest people on the planet – go for it today? Hard to say.

    Regards,
    Darryl

  • I’d have to agree with Darryl. CD’s would be a rare sell except maybe during parade of home situations where I’ve be asked to make a DVD slide on Parade homes that I’ve photographed. Otherwise, everything is online.

    Speaking of DVD’s and video, I’ve just changed my platform from stills/slideshows and 360’s to stills/slideshow and Fusion Video. 360’s are now an add on and do not come with my standard packages. The feed back has been really good, many of my clients have said they never really liked the 360’s but love the video – so I think we are moving into video for real estate where we like it or not. I’ve raised my prices ever so slightly by also added what I call “realtor cameo” spots – where the Realtor can pay extra to be in the video. I am still figuring everything out and testing my market – however I’ve pretty muck committed myself to this platform.

    Here are a few examples:

    http://www.gainesville360.com/tours/070609

    http://www.gainesville360.com/tours/070509

  • HI there, I have also been doing the same thing since I got my Mac, 9 years ago. From I-Movie to I-DVD. I have FCE, but just could not get the hang of it, too big a learning curve, for what amounted to a still photo presentation… I had a big screen TV and I just played them during the whole open house. The agents also loved it, but I think didn’t want to take the time or did not know how to do it. I always shared how I did it, but no one else ever did, which is good for me because it made mine unique. I agree it was a lot of work but I enjoyed it, and as the agent and also the person who created it, it was just my time. But I still do them, and I also have put my entire resume on the dvd, in a great presentation tin container, with the glossy printable DVD’s, I give them out when I go on a listing interview, Ileen

  • I actually had a builder request that I make a DVD from the photos for him to play at his open house.

    Seemed a bit odd – why would you want (or need) to have PHOTOS of the house on the TV screen when… um… people are IN the house? It just didn’t make sense.

    I did a second house for him a couple of months later – and we actually put the different houses on the DVD – so people could see the OTHER house that was down the street when they were in the other house. That at least made sense to me!

    What would have made more sense is to have, as you mentioned, neighborhood information, or audio explaining certain features or something additional. See photos of a house you’re standing in just seemed goofy!

    But the builder was a bit eccentric anyway, so it all made sense in some twisted way…..

  • I’m with Fred on this one. But, a slideshow or video of the surrounding area, shopping, schools, parks would make sense. You could almost make a master copy of each area in your town or city so you wouldn’t constantly have to create a new DVD. If you selected areas by school districts say…. and create a DVD for that area, include the elementary school(s) and high school(s), etc…. I think it’s a great idea. And by “zoning” them to the specific areas, you would only have to make the one show of each zone, which would make it affordable to the realtors, thus selling more! But…. on the other hand, maybe you should make it a higher price, because there would be nothing stopping them from using it on future listings in the same areas… hmmmmm

  • Everything I heard was a good, constructive, and valid comments, but I think most of you misunderstood the purpose of this slide show. This particular area where this home is located (upper San Francisco Peninsula) is prone to summer time fog that has a tendency to linger well past noon. Open houses here start at 10am. The agent made this request with one half day notice and wanted something for entertainment to feature the home in its best light, not try to sell the home, that was he was there to do.
    This was produced inexpensively (we all know why) and from stills shot from the virtual tour. It took just over an hour and was delivered the same day.

    You all seem to recognize that agents won’t pay for a high quality “polished” video. It’s hard enough getting them to appreciate quality photographs, and place value on them. This was not intended to sell the home, just feature it.

  • I think having continuous playing DVD is a great way to “sell” to visitors especially if a real estate agent is busy showing the property to others. This is a great marketing technique. Kudos on this blog post.

  • I’ve done this before too for an open house for a home with a huge theatre room. It was just a slide show with some really cool music and it seemed to get a good response. I think neighborhood video and information would have been way better but we just did it so they could sit in the theatre seats and still tour the house, ha! It was shoving it down their throats I guess but it was inexpensive and a bit of a novelty.

  • I’ve done this before too for an open house for a home with a huge theatre room. It was just a slide show with some really cool music and it seemed to get a good response. I think neighborhood video and information would have been way better but we just did it so they could sit in the theatre seats and still tour the house, ha! It was shoving it down their throats I guess but it was inexpensive and a bit of a novelty.

  • That is a pretty cool concept. It really helps to add to the Realtor’s value to their clients. We have done this for builders, but it might be worth trying to sell to the Realtors. I really like the idea of a neighborhood video that keeps the potential buyers in the home longer for a showing…it seems to be pretty easy to pitch that way.

  • A combo of Aaron’s two examples and Ted’s example would be really hard to beat – Aarons’s has that agent cameo – got really good detail shots – and Ted’s has really good neighborhood info and good captions – What are you guys using for video equipment and software to put it all together?

  • Although the video idea is very cool IMHO, I think the time spent to compile and showcase a DVD could be better spent towards the handouts that the potential buyer will physically take with them. Plus, most of the local community highlights are on the handout already, granted there are no pictures, but do you really want to go around and take pictures of a city/neighborhood you have no idea about for a video that people will see for 2-5 minutes max? Now if the agent is willing to pay for this service, more power to you, but it just seems like a lot of work and investment for a service that won’t be called upon much unless you are giving it away.

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