Comments on: Adding Punch to Real Estate Photos

By: Photo News Today » Blog Archive » Adding Punch to Real Estate Photos - Larry Lohrman (Photography For Real Estate)

Tue, 21 Jul 2009 17:10:58 +0000

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By: Carlos

Carlos — Wed, 15 Jul 2009 01:57:55 +0000

Poor old Aerial View .

What most people do is look at ideas try them and adapt them if they feel they are useful, and this site is a great site for new ideas and help.

By: larry

larry — Wed, 15 Jul 2009 00:18:19 +0000

I’ve deleted Aerialview’s two comments at his request. I point this out only to make it clear that I and not trying to control the discussion.

By: Russell

Russell — Tue, 14 Jul 2009 17:55:40 +0000

I think this is all to do about nothing. Deliver the best photo you can to the “client” Realtor. It is our job as a professional photographer to make adjustment to the photos for advertising, it is expected and accepted.

Otherwise, our client will go elsewhere. When the photos stand out a “little” to be punched as it were, they are presumed to be better. Get the job, take the photo, deliver the best product, we have the tools to do this, keep your client happy with what they expect.

We take photos in Hawaii too, my PhotoShop action pre-set for this is called , you guessed it HAWAIIAN PUNCH. a little more tropical punch for all that lush green vegetation, we do not have in Southern Cal real estate, I will give the Lightroom action a try, compare. We have several other PS actions we use for most all photos interior set & exterior set, not much change but then help to VIBE UP the colors.

Rusty

By: Anonymous

Anonymous — Tue, 14 Jul 2009 13:33:59 +0000

Aerial View wrote: “You couldn’t possibly have see the picture from the road, so making the in-store image more enticing becomes irrelevant. It had absolutely no influence in your decision to stop by in the first place.”

Wow. I don’t know how to interpret that except as saying that the millions (billions?) of dollars collectively spent advertising fast food has absolutely no impact on buyers’ decisions to purchase a burger and fries.

MacDonalds will be interested in this information.

By: Carlos

Carlos — Tue, 14 Jul 2009 11:22:43 +0000

I dont see anything in the article about removing anything.
Just enhancing an image.
Certainly got a few people talking though, which is great!! Well done Larry.
PS new app out for I Phone……….. Domain.com.au
Great Real Estate product.

By: Alex

Alex — Tue, 14 Jul 2009 11:09:52 +0000

Take a look at Aerial view.
Cant even drop a sky in.

There are some tutorials on the web for this Aerial.

Get polishing.

By: Milton

Milton — Tue, 14 Jul 2009 09:00:57 +0000

I use the LR preset ‘General Punch” which puts clarity to 50 and vibrance to 25..have always been reluctant to push those further as I have been happy with the change it makes just in the General Punch preset.
I also have a User Preset that I apply that does a gentle S bend to the Tone Curve.
I tend to do these when in Library Mode using the Quick Develop section.
Just something that makes my PP much quicker

By: Steve

Steve — Tue, 14 Jul 2009 07:49:11 +0000

Puffing is and always been allowed in advertising, but misrepresentation is not. As a photographer and real estate agent adding pop has always been done and is what is expected. Get the attention first and then show off what you have in order to reach your target market. End results of getting a product noticed without misrepresentation of that product is part of a marketing program. As stated on Flickr RE site many many times by real pros is to represent your customer/client’s property as best as can be to bring in potential buyers is what we do.

As a pure artist pop should not be done, but as a real estate photographer your are now helping with marketing. An artist also does things to their images, as I do, to make them pleasant to myself and possibly others. Therefore as long as there is no taking out items like power lines etc. but a bit of extra pop is not unethical, against the law, and is also moral.

By: Chris

Chris — Tue, 14 Jul 2009 07:25:04 +0000

Aerialview: When was the last time a buyer looked at a house from 20 feet above the ground? Unless the buyer has wings, a PAP shot wouldn’t be an accurate representation of what they see on site. One could argue the same argument of adding punch to an image as misrepresenting a property as shooting a PAP shot. On the other hand, a PAP shot is very useful to show some houses hidden by tall shrubbery, on top of a hill, or to show the relation to it’s surroundings. The same way a PAP shot can grab someone’s attention, adding a little vibrancy to that front image can make or break a buyers choice to view more information about that property.

Vibrancy is a tool, just like PAP, and the key is to know when to add it and when you’ve gone too far.