June 15th, 2009
I spent this weekend off the grid on a mountain biking trip in the Columbia Gorge in Northern Oregon along the Columbia River. All that blood getting pumped to my brain gave me some important insights. Besides all the extra blood in my brain, here were the three events that triggered my insight:
- The first was an e-mail Friday from a good friend that is a Realtor. He sent me a link to a virtual tour provider that he uses to do his photography. He characterized the photos as “Quality Photography”. And in my opinion the photography was awful. He’s a managing broker and has been selling real estate for probably 15 years. I know if I pointed out why his tour weren’t “quality photos” he would get the message. I need something I can just send to Realtors that explains what quality photography looks like.
- The second was an e-mail Friday from a person doing an article on real estate photography that wanted to link to a real estate photography article that “talked to Realtors about photography”. I had to say no, I didn’t have a article that talked to the average Joe Realtor about photography.
- The third was Saturday while riding on a back road near Hood River, OR, I ran across a large billboard type display for a bunch of newly constructed Condos. The listing agent or builder had clearly had spent thousands dollars on the large billboard size sign that had a series of large interior photos on the sign that illustrated the interiors of the condo units. They were bad and not as effective as they could have been.
My insight was this: The majority of Realtors don’t have a clue what good real estate marketing photos look like or what makes a good marketing photo. They need to be educated. They aren’t dumb, they just are not visually sophisticated enough to know what looks good and what doesn’t in a marketing photo. Very simply, they need to be educated. What is needed is a photo marketing guide for Realtors, written in simple language, that describes what good real estate marketing photos look like and what makes photos effective.
So, that’s what I’m going to do. I’m going to write a real estate photography guide for Realtors, that’s just a few pages written for Realtors in non-technical language and make it available to everyone in PDF form. I’ve developed basic marketing photo concepts with my list of 10 essentials. I go into more depth on the 10 Essentials chapter in my Photography For Real Estate e-book. But that chapter is more for photographers than to Realtors. I’m going to revamp and update my 10 Essentials for educating Realtors. My goal is to refine this guide in the future so it can be used as a tool to educate Realtors. I believe this will benefit Realtors and real estate photographers.
Help me in this education process. Suggest improvements for the Realtor Guide, use it as a marketing and education tool for your clients. I’ll releasing it as Creative Commons (Attribute and Share Alike) that is, anyone can copy and distribute and remix this guide, just give me (PhotographyForRealEstate.net) credit. So far I’ve only spent about an hour creating the guide so it still needs work. I’ll be adding photos and having my editor scrub the words and just generally refining it. In the mean time have at it.