Comments on: Here’s An Example Of How To Do E-mail Marketing

By: Scott LePage

Scott LePage — Mon, 26 Apr 2010 04:48:46 +0000

Can anyone point me to where I can find out how to make mailchimp templates wider than 600px.

By: Jon May

Jon May — Wed, 07 Apr 2010 06:16:59 +0000

A timely email post today Larry as I was ready to shout out to vacation rental resorts in my area.
One thing about the width of Scott’s email image – I’ve read that keeping width down to around 600 px minimises the need to scroll sideways in some email clients. But that might be a hangover to old low rez monitors when 800 x 600 was king?

By: Marketing to Real Estate Agents — The Top Tier « Scott Hargis Photo

Marketing to Real Estate Agents — The Top Tier « Scott Hargis Photo — Wed, 12 Aug 2009 22:42:10 +0000

[...] early in my career I started publishing a quarterly “New Work” portfolio online and emailing invitations to view it to as many RE agents as I could. About 30% of the recipients of my emails would actually [...]

By: Andrew Mayon

Andrew Mayon — Tue, 23 Jun 2009 10:26:07 +0000

I use Constant Contact for a similar marketing campaign. Every time I photograph a new home, I send an e-flyer out to all agents I have email addresses for on behalf of the listing agent. It acts sort of like a “caravan,” broadcasting the features of the home to other agents who may have a buyer for the property.

Its benefits are #fold: 1) it helps the agent market the property, 2) it gets my images out to REALTORS (and Builders, especially for new construction) and 3) when agenst start seeing my work frequently, I presume they ask themselves “I guess he must be efffective to be getting all this work…(and here is hopefully the money line at some point) Maybe I should look into doing this?”

By: John Herbst

John Herbst — Thu, 18 Jun 2009 23:43:10 +0000

Great post Larry – and super idea Scott. Love the new site design, BTW. Alan, my sister started using MailChimp with her company, and it looks and works great… and is really easy as well.

By: Michael

Michael — Thu, 18 Jun 2009 18:05:56 +0000

Larry, you stated “If you are starting out, it’s not the only marketing you do” above.

Is there an article somewhere indicating what the other marketing approaches are for new guys?

Michael

By: Roger Ewing

Roger Ewing — Sat, 13 Jun 2009 15:52:15 +0000

Very nice piece. I am going to share this with my agents in Southern California. Drip marketing example at its best.
Thank you.

By: Brad Officer

Brad Officer — Fri, 12 Jun 2009 01:36:24 +0000

Strong email. I’m with Scott, the less copy the better…let the pictures pull the customers to click through.

By: Alan Myers

Alan Myers — Thu, 11 Jun 2009 20:41:33 +0000

Thank you for posting this Larry – it’s interesting to see how others are doing it.

I’ve used Constant Contact before for some clients I do contract web work for, but as the size of the mailing list grows CC starts to get a little expensive. I’ve recently started doing some tests with http://www.mailchimp.com and far it’s very promising. Very strong feature set with a reasonable price structure.

Alan

By: John Verbruggen

John Verbruggen — Thu, 11 Jun 2009 16:44:36 +0000

A nice and valueable post. I would to be able read the email itself. I know there is not a lot of text in it, but I would like to see it like a customer receives it in his mailbox.
I am looking for a different way to send my emailnewsletter in the near future and the website of verticalresponse.com was a nice eye-opener for me! Thanks for that!

Regards

John