Photography For Real Estate

Visual Acoustics: The Modernism of Julius Shulman will be screened at the 2009 Palm Springs International Film Festival on the following dates: January 10 – Annenberg Theater at the Palm Springs Art Museum 4:00 PM January 12 – Annenberg Theater at the Palm Springs Art Mueeum 9:00 AM Tickets can be purchased here. For information [...]

May the Holidays and the New Year bring health, happiness and prosperity to all of you and yours. Thank you to all the readers, sponsors and participants of the PFRE community that have contributed to make this a useful community for real estate photographers. Click here or on the photo above to view a Computerized [...]

For those of you that are Lightroom users, I suggest you take a look at the two donation-ware e-books that Joe Barrett has over at Image-Space.com. There are two volumes, the first volume covers Lightroom 1.x and the newer second volume covers Lightroom 2. These e-books are tips and tricks and not manuals. I think [...]

A friend who is starting a home staging business recently ask me about how to go about marketing her business to real estate agents. Even though I’ve written before about the affinity between home staging and real estate photography before I’d never thought about how home staggers and real estate photographers have exactly the same [...]

Thanks to everyone that took time to fill out my Polldaddy survey. I got a bunch of great ideas for improving the PFRE blog. For the things I’ve already been thinking about it was a validation that I was on the right track and some ideas have never even occurred to me. Here is a [...]

I did a post on this subject back in September but I think it wasn’t clear enough so some readers missed this important subject. So I want to have another go at it and hopefully make it clearer. The title on this post is literally true. Any business that wants people doing Google searches to [...]

Last night late when I brought up Lightroom, it announced to me that version 2.2 was available. This is a free update that includes the long awaited Panasonic DMC-LX3 Camera RAW support that I talked about a few days ago. Click here (Tom Hogarty’s blog) for all the details. If Lightroom doesn’t, announce the update [...]

In the last few days I’ve come across some interesting tidbits: A reader pointed out neustep.com and webwalk.com to me. This virtual tour product is a variation on 360 technology. I could get more excited about if they were higher quality. This technology has been around for a number of years. Originally it was done [...]

I’ve decided to “eat my own dog food“. This is a software development catch phrase for practicing what you preach. In my demise of GM post I suggested that you listen to your customers so I’d like to hear from you. I’ve created a Polldaddy.com survey to collect your feedback. I have a free polldaddy [...]

My friend Sabrina Huang who is a Realtor in the San Jose, CA area and teaches real estate photography classes to Realtors convinced me last summer that I needed to maintain a list of compact, point-and-shoot cameras that are suitable for real estate photography. Sabrina’s prodding led me to do this post last July on [...]