Comments on: Where Does Video Fit in Real Estate Photography? http://photographyforrealestate.net/2008/09/24/where-does-video-fit-in-real-estate-photography/ Tips and Techniques for Real Estate Photography Mon, 15 Mar 2010 19:47:23 -0600 http://wordpress.org/?v=2.8.4 hourly 1 By: Fred Light http://photographyforrealestate.net/2008/09/24/where-does-video-fit-in-real-estate-photography/comment-page-1/#comment-11282 Fred Light Fri, 26 Sep 2008 21:35:52 +0000 http://photographyforrealestate.net/2008/09/24/where-does-video-fit-in-real-estate-photography/#comment-11282 Linda: Thanks for the kind words! The chaptering concept you're thinking of is available using WellcomeMat.com, a free (at this moment anyway) site for uploading your videos. You can set up chapters so they skip right to a particular scene. As for "not wanting to sit through the entire video"... When buyers are shopping for homes online, there are three elimination steps: 1) They search based on #beds, #baths, price, location, etc. 2) They read the description, attempt to translate the archaic, made up abbreviations for common words, and look quickly at the photos. THEN.... if they are still interested..... and only then... will they take the time to download the video tour, which give them about as realistic a tour of the home as can be done virtually. It's transparency at it's best - you get to see everything, not just nicely lit, staged rooms that were set up for the photo shoot. You can see how rooms relate to one another, see a realistic view out the window (include the rusty Camaro on the front lawn across the street... if it's there!). At this point, there are SERIOUSLY interested in this house. Not only do they tend to watch the entire video from beginning to end, they SCRUTINIZE each and every turn. Oftentimes, people say they watch the video several times, looking for different things each time. If people are seriously interested in a home, they WILL watch a video from beginning to end. However, if they're just casually glancing through properties, video is NOT what they're looking at. They're looking at PHOTOS. I look at a LOT of real estate videos, and I am pretty bored by most. The difference is... I am not interested in the house! If I was, I would be looking at the video from an entirely different perspective. With video you have an opportunity to tell a STORY, and that's a big part of what makes it so compelling. Oftentimes I include the homeowner in part of the narration, telling why they loved living in the home, personal experiences, etc. Buyers LOVE IT. Sellers LOVE IT. It's the realtors, in general, that don't get it. LOL Linda:

Thanks for the kind words! The chaptering concept you’re thinking of is available using WellcomeMat.com, a free (at this moment anyway) site for uploading your videos. You can set up chapters so they skip right to a particular scene.

As for “not wanting to sit through the entire video”…

When buyers are shopping for homes online, there are three elimination steps:
1) They search based on #beds, #baths, price, location, etc.

2) They read the description, attempt to translate the archaic, made up abbreviations for common words, and look quickly at the photos.

THEN…. if they are still interested….. and only then… will they take the time to download the video tour, which give them about as realistic a tour of the home as can be done virtually. It’s transparency at it’s best – you get to see everything, not just nicely lit, staged rooms that were set up for the photo shoot. You can see how rooms relate to one another, see a realistic view out the window (include the rusty Camaro on the front lawn across the street… if it’s there!).

At this point, there are SERIOUSLY interested in this house. Not only do they tend to watch the entire video from beginning to end, they SCRUTINIZE each and every turn. Oftentimes, people say they watch the video several times, looking for different things each time.

If people are seriously interested in a home, they WILL watch a video from beginning to end. However, if they’re just casually glancing through properties, video is NOT what they’re looking at. They’re looking at PHOTOS. I look at a LOT of real estate videos, and I am pretty bored by most. The difference is… I am not interested in the house! If I was, I would be looking at the video from an entirely different perspective.

With video you have an opportunity to tell a STORY, and that’s a big part of what makes it so compelling. Oftentimes I include the homeowner in part of the narration, telling why they loved living in the home, personal experiences, etc.

Buyers LOVE IT. Sellers LOVE IT. It’s the realtors, in general, that don’t get it. LOL

]]> By: Video For Real Estate | Chester Bullock Photography | Lakewood, Colorado, USA http://photographyforrealestate.net/2008/09/24/where-does-video-fit-in-real-estate-photography/comment-page-1/#comment-11280 Video For Real Estate | Chester Bullock Photography | Lakewood, Colorado, USA Fri, 26 Sep 2008 13:11:59 +0000 http://photographyforrealestate.net/2008/09/24/where-does-video-fit-in-real-estate-photography/#comment-11280 [...] that isn’t true for everyone apparently. In another excellent post at Photography for Real Estate, Larry Lohrman talks about Fred Light in Nashua, New Hampshire. He has built a successful business [...] [...] that isn’t true for everyone apparently. In another excellent post at Photography for Real Estate, Larry Lohrman talks about Fred Light in Nashua, New Hampshire. He has built a successful business [...]

]]> By: Mike Martin http://photographyforrealestate.net/2008/09/24/where-does-video-fit-in-real-estate-photography/comment-page-1/#comment-11278 Mike Martin Fri, 26 Sep 2008 03:06:39 +0000 http://photographyforrealestate.net/2008/09/24/where-does-video-fit-in-real-estate-photography/#comment-11278 Larry, Video is a whole different animal. Most often, different camera, lighting, software editing programs, etc. This subject seems beyond the scope of this blog. FYI. VideoForRealEstate.net is available. Larry,
Video is a whole different animal. Most often, different camera, lighting, software editing programs, etc. This subject seems beyond the scope of this blog.
FYI. VideoForRealEstate.net is available.

]]> By: Chester Bullock http://photographyforrealestate.net/2008/09/24/where-does-video-fit-in-real-estate-photography/comment-page-1/#comment-11272 Chester Bullock Thu, 25 Sep 2008 15:08:55 +0000 http://photographyforrealestate.net/2008/09/24/where-does-video-fit-in-real-estate-photography/#comment-11272 Thanks for the tip Larry - going to look into this too. Thanks for the tip Larry – going to look into this too.

]]> By: josh http://photographyforrealestate.net/2008/09/24/where-does-video-fit-in-real-estate-photography/comment-page-1/#comment-11268 josh Thu, 25 Sep 2008 09:30:10 +0000 http://photographyforrealestate.net/2008/09/24/where-does-video-fit-in-real-estate-photography/#comment-11268 I have seen many videos and the lighting needs work maybe you could offer some lighting techniques on line. Also who would pay for a video if the agent is using it to sell himself, not the vendor. I think there is room for video and photography and I am excited by the new 5D mark11. I have seen many videos and the lighting needs work maybe you could offer some lighting techniques on line.
Also who would pay for a video if the agent is using it to sell himself, not the vendor.
I think there is room for video and photography and I am excited by the new 5D mark11.

]]> By: Linda Sabiston http://photographyforrealestate.net/2008/09/24/where-does-video-fit-in-real-estate-photography/comment-page-1/#comment-11267 Linda Sabiston Wed, 24 Sep 2008 22:51:35 +0000 http://photographyforrealestate.net/2008/09/24/where-does-video-fit-in-real-estate-photography/#comment-11267 I've been interested in video for a while. Fred Light does outstanding video tours! Some of best I've seen actually. But what I don't like is that you have to sit and watch the whole thing. I am an impatient person, and I want to be able to pick which rooms are important to me and go to those ones. I did see a video tour a few months ago that was broken up into the various rooms of the house and you could pick and choose what you looked at. If only I knew how to go about doing that .... I'd give it a go! I’ve been interested in video for a while.
Fred Light does outstanding video tours! Some of best I’ve seen actually. But what I don’t like is that you have to sit and watch the whole thing. I am an impatient person, and I want to be able to pick which rooms are important to me and go to those ones.
I did see a video tour a few months ago that was broken up into the various rooms of the house and you could pick and choose what you looked at.
If only I knew how to go about doing that …. I’d give it a go!

]]> By: Lee http://photographyforrealestate.net/2008/09/24/where-does-video-fit-in-real-estate-photography/comment-page-1/#comment-11264 Lee Wed, 24 Sep 2008 21:25:07 +0000 http://photographyforrealestate.net/2008/09/24/where-does-video-fit-in-real-estate-photography/#comment-11264 I received my Texas REALTOR magazine today which had an article subtitled, "Use online video to market properties and yourself." It didn't stop at marketing properties with video, but suggested an agnet should offer current market conditions on an agent's website via a video blog or webcast. RE Photography may be expanding beyond shooting buildings into shooting people too. I received my Texas REALTOR magazine today which had an article subtitled, “Use online video to market properties and yourself.” It didn’t stop at marketing properties with video, but suggested an agnet should offer current market conditions on an agent’s website via a video blog or webcast. RE Photography may be expanding beyond shooting buildings into shooting people too.

]]> By: » Where Does Video Fit in Real Estate Photography? »Digital Photography http://photographyforrealestate.net/2008/09/24/where-does-video-fit-in-real-estate-photography/comment-page-1/#comment-11262 » Where Does Video Fit in Real Estate Photography? »Digital Photography Wed, 24 Sep 2008 18:12:05 +0000 http://photographyforrealestate.net/2008/09/24/where-does-video-fit-in-real-estate-photography/#comment-11262 [...] Digital photography by larry [...] [...] Digital photography by larry [...]

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