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Use Aperture to Layout Postcards, Flyers and Brochures

July 8th, 2008

When Aperture 2.0 was released I was skeptical about the product. Mainly because I’d been on the Lightroom bandwagon for a while. However, for some reason I can’t explain I purchased a copy and have been using it more and more. It has some pretty amazing features and the more I use it the more I like it.

Over at digitalmedia.oreilly.com, Derrick Story, the guy that does the Aperture training on Lynda.com, has a screencast that describes one of these amazing features; the custom layout feature of Aperture. This feature is basically a page layout feature that is based on the feature that allows you to create photo books with aperture. That is, you can put your photos in one of the template book layouts, and send it off to a custom book printer. This feature in itself is useful for real estate photographers to create a high quality coffee table book of a high-end property. But the custom layout feature goes farther. It allows you to create your own designs for flyers, brochures and postcards. This isn’t a replacement for InDesign but it’s a fantastic feature for a $199 photo management application.

If you are a beginning real estate photographer, that uses a Mac, and deciding what to use for photo-editing I would recommend Aperture over Lightroom. The only feature of Lightroom that think is superior to Aperture is Lightroom’s ability to create custom slide-shows but very few real estate photographers seem to use this feature. If you work on the Mac the combination of Aperture and PTlens have everything you need for basic real estate photo-editing.

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4 Responses to “Use Aperture to Layout Postcards, Flyers and Brochures”

  • But for serious photographers the ability to correct Chromatic Aberration is very important and is also MISSING from Aperture but works very well in Lightroom.

    There are many sites that allow book creation.

  • Wow, this is a major conversion for Larry. I never thought I’d hear the day. I’ve yet to do anything with Aperture beyond the trial version. But whether it’s Lightroom or Aperture, it’s not a one stop shop for image editing. But for $200, I’m going to jump into Aperture soon.

  • Mark,
    Now that you have received Larry’s endorsement versus other Mac Users, I highly recommend that you purchase
    Apple Pro Training Series: Aperture 2 (Apple Pro Training Series) (Paperback) If you want to learn Aperture,
    http://www.amazon.com/Apple-Pro-Training-Aperture/dp/0321539931/ref=pd_bbs_sr_1?ie=UTF8&s=books&qid=1215604033&sr=1-1
    It’s Excellent! I have used these series to learn several Apple Applications.
    You will have fun with Aperture… As a photographer, you should look at the Web Gallery Feature. It will blow you away. Incidentally, you can publish your photobooks through the Apple’s System. You will receive some beautiful hard-bound books at your doorstep. I used to promote these books through the iLife Suite (iPhoto) Apple Seminar
    Cheers ;-D
    J.R.

  • @David- You are right not being able to fix Chromatic Aberration in Aperture is a serious oversight. However, the Chromatic Aberration adjustments in PTlens are pretty good, although I’ve not compared the results with Lightroom… I should do that.

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