As I mentioned in an earlier post, I’ve been doing the cover photos for Homes & Land magazine in my area and receiving free ad space in lieu of payment. Lately, my half-page ad has been aimed at Sellers asking if the photos of their home for sale look like the ones in the ad. Then, explaining if they want our photos, they have to contact one of our client Realtors who I’ve listed by office, phone number and name. Still to early to see if its making much impact but will monitor and redo the ads regularly.

Another thing we’ve been doing for a while is to provide the Realtors with a CD of their virtual tours and a custom but simple splash page with addresses to choose from. The I show the Realtors how to copy it to their laptops so they have it readily available when making listing calls. Feedback has been really positive and they say after making their listing presentations, they show the sellers their laptop examples and its almost always a done deal.

Guess I’ve always considered the Realtor to be our customer and the seller as their customer. By helping our customers get more orders (listings), we also get more orders.

Just some of the ideas we’ve used.

Mike