June 2nd, 2008
Recently someone asked me to show an example of good use of video for real estate. Well, here it is. This video is done by Propvid, an Australian company based in Sydney, Melborne, The Gold Coast and Brisbane. My favorite video from the Propvid examples is linked to the photo on the right. Click on the “this weeks top vids” link on propvid.tv to see more sample videos. Note that these load a little slow because they are big, Hi-Def files and the latency for US viewers loading from Australian servers doesn’t help the load time. But trust me, they are worth the wait.
This is the best real estate video I’ve seen. The reason is, of coarse, this is Hollywood level equipment, production and editing quality. My inside sources tell me the video linked to the photo above cost roughly $8,800 to produce. Not in your average Realtor’s advertising budget but, hey we are not talking your average starter home here. This is being used to market a 463 sq meter Penthouse on the Australian Gold Coast. A few thousand dollars for a knock-out video is not that unreasonable.
Oh, one other thing, if you listen carefully, the lady in video is not a professional model; She is Kristine Lehmann, the listing agent for The Penthouse, Reflection Tower Two at Coolangatta, QLD. Can this lady sell, or what?
Update: I was just googling around and noticed that this same video is on youtube but doesn’t look as good as the on the link above but it loads much faster. According to Kristine’s site, the property in this video is listed for between $762 and $1.135 M AUD. So compared to what I’m use to seeing in the Northwest, this is not a ultra-high-end property.