May 30th, 2008
If you haven’t noticed Congress is on it’s way to passing some legislation that will radically change the way copyright law works. Photographers owning copyrighted material will be effected by these laws if passed. I suggest taking the time to understand what is about to happen with copyright and if you don’t like it, express [...]
May 27th, 2008
Today I got a question from a Realtor (Todd on the east coast) I want to answer Todd in a post because I think Todd is not the only Realtor with these questions. Todd said: “I am a photo enthusiast but also dyslexic and have no patience for instructions. Real estate has been my life [...]
May 26th, 2008
If you haven’t noticed lately, there is a major “horse race” going on between Lightroom and Aperture. Many beginning real estate photographers are trying to decide which application to buy. Ian Wood wrote a detailed comparison of Lightroom/Aperture Pros and Cons over at O’Reilly DigitalMedia blog that is well worth a read if you are [...]
May 25th, 2008
I wanted to highlight the PFRE flicker discussion thread that Jeremy Esland started explaining his experiments with Tufuse Pro. If you’ve been using any of the Enfuse/Tufuse products I think you will find Jeremy’s experiments very useful. Thanks Jeremy for describing your experiments with Tufuse Pro.
May 23rd, 2008
Mario Restrepo of San Diego, CA sent me a link recently to one of his recent shoots of an ocean front Las Gaviotas luxury property about an hour south of San Diego. I particularly like Mario’s simple, elegant tour interface and integration of a large satellite Google map of the area into the tour. Nice [...]
May 20th, 2008
I have the first edition of my e-book/start-up kit called The Business of Real Estate Photography completed. The goal of this kit is to help new real estate photographers get started in a part or full time business by explaining how to market to Realtors, how to establish prices and how to approach the rest [...]
May 20th, 2008
Doug was a guest on Inman TV on Friday and gave tips for real estate agents looking to use video as a marketing tool. I know many readers here don’t do video but I think it is useful for everyone in this business to track the way real estate agents are using video to sell [...]
May 19th, 2008
Recently I was listening to the TWIP podcast where Alex Lindsay (a plug in developer), Fred Johnson (Lightroom product manager) and Richard Harrington (author of Aperture 2.0 Apple Pro: Training Series) were discussing the new plug-in architecture in Aperture 2.0 and how the design philosophy of Aperture is different than Lightroom. The discussion turned on [...]
May 19th, 2008
I’d like to synthesize and distill the information and discussions about how to approach using HDR for real estate photography. First of all it is important to look a lot of real estate images and refine your ability to see subtle differences styles and lighting. Next I think you must always be working to prevent [...]
May 14th, 2008
Back on April 29 I did a post on The Bare Essentials to Get Started in Real Estate Photography and I included Lightroom as one of the essentials on my list. One of the comments on this post asked, “what essential photo editing does it do easier than Adobe Photoshop Elements?” The answer is that [...]
May 12th, 2008
Anyone who has been active in the PFRE photo discussion group recently has seen Jeremy’s Esland’s work and and seen all the constructive help and advice that Jeremy gives. Jeremy is a real estate photographer that works out of Algarve, Portugal and is my pick for the May PFRE real estate photographer of the month. [...]
May 11th, 2008
Have you noticed that most real estate agents are frantic to get the photos from a shoot. Do you understand why? Here are the underlying reasons that listing agents need the photos ASAP: It’s foolish to shoot photos before seller signs listing agreement: Until an agent has a signed listing agreement the seller isn’t committed [...]
May 9th, 2008
As a small business owner you want to do everything you can to project a professional appearance. Your e-mail address that your clients see is one way of projecting that professional appearance.For example, the email address john@doephotography.com projects a more professional appearance than john341@yahoo.com. How do you get a professional looking e-mail? Buy a domain [...]
May 7th, 2008
Doug Cranmer in Chicago gave me some details of his recent success with his listing in the PFRE Real Estate Photographer Directory. Doug says: “I just wanted to drop you a note to let you know that my investment in the PFRE Real Estate Photographer Directory paid off very well. A Chicago Realtor did a [...]
May 7th, 2008
Back in January of this year we asked for you help in finding a marrow donor for Realtor Scott Kleiman. Susanne Hayek just reported that a donor has been found for Scott. Susanne says: A donor for Scott has been found! All we know is that she is a young (20 something) woman from overseas. [...]
May 6th, 2008
I get asked this question all the time and there are an amazing number of Google searches this site catches with these question as the search term. Of coarse there is no simple answer. The answer depends on your budget and what kind of DSLR body you have. I use to have a real estate [...]
May 5th, 2008
The plugin I use to display the most recent photos posted to the PFRE flickr group broke for no apparent reason so I’ve had to change to a slightly different plugin. As a result when you click on one of the photos it displays that photo instead of the whole PFRE flickr photo-stream as before. [...]
May 4th, 2008
This afternoon Scott Hargis, Thomas Grubba, Ron Kenny and I had a telecon to discuss the next steps in putting on workshops similar to the PFRE Seattle workshop we had in Seattle on April 25. During the telecon we made the following decisions:
May 2nd, 2008
Since we are on the subject of lighting I’ll point out one of the classic books books on lighting. This is one of those books that you will keep coming back to again and again. I first became aware of it a year or so ago from reading strobist.com because David referred to it as [...]
May 1st, 2008
I want talk about lighting choices for real estate photography. Lighting is probably the biggest challenge for those starting out in real estate photography. There isn’t any one right way to light interiors. I’ve seen beautiful images made with each of these techniques. What I see and hear after talking to hundreds of real estate [...]
