Comments on: My Formula For Pricing Real Estate Photography http://photographyforrealestate.net/2008/04/05/my-formula-for-pricing-real-estate-photography/ Tips and Techniques for Real Estate Photography Sun, 14 Mar 2010 20:53:00 -0600 http://wordpress.org/?v=2.8.4 hourly 1 By: Janelle http://photographyforrealestate.net/2008/04/05/my-formula-for-pricing-real-estate-photography/comment-page-1/#comment-23834 Janelle Sat, 26 Dec 2009 13:28:26 +0000 http://photographyforrealestate.net/2008/04/05/my-formula-for-pricing-real-estate-photography/#comment-23834 I have a small photography business trying to advance and make a little more money doing real estate HDR images and panoramic photos. I think it really depends on the place you are... ALOT of places think they are a photographer because they bought a DSLR at best buy on sale, and just use auto settings, so you will get alot of people who just try to do it themselves. I charge 30$ a house with editing, then 10$ per image that they chose with a copyright contract giving over advertising rights, and I keeping the full rights. you gotta start somewhere... alot of people are NOT going to pay ridicoulous fee's. pick out a day your not doing anything and go shoot houses instead... yea its alot of work, but it builds a client base, and more of a portfolio so why not? if its your passion, its should be something you crave to do anyway :) just a thought <3 Janelle. I have a small photography business trying to advance and make a little more money doing real estate HDR images and panoramic photos. I think it really depends on the place you are… ALOT of places think they are a photographer because they bought a DSLR at best buy on sale, and just use auto settings, so you will get alot of people who just try to do it themselves. I charge 30$ a house with editing, then 10$ per image that they chose with a copyright contract giving over advertising rights, and I keeping the full rights.

you gotta start somewhere… alot of people are NOT going to pay ridicoulous fee’s.

pick out a day your not doing anything and go shoot houses instead… yea its alot of work, but it builds a client base, and more of a portfolio so why not? if its your passion, its should be something you crave to do anyway :)

just a thought <3
Janelle.

]]> By: larry http://photographyforrealestate.net/2008/04/05/my-formula-for-pricing-real-estate-photography/comment-page-1/#comment-23076 larry Wed, 02 Dec 2009 19:41:28 +0000 http://photographyforrealestate.net/2008/04/05/my-formula-for-pricing-real-estate-photography/#comment-23076 Scott, They are allowed to use the photos for the duration of the listing. You need to explain this in a written handout because agents do not have a clue about usage... if you don't tell them, they will assume that they own the photos and give them to owners etc. Scott, They are allowed to use the photos for the duration of the listing. You need to explain this in a written handout because agents do not have a clue about usage… if you don’t tell them, they will assume that they own the photos and give them to owners etc.

]]> By: scott http://photographyforrealestate.net/2008/04/05/my-formula-for-pricing-real-estate-photography/comment-page-1/#comment-23073 scott Wed, 02 Dec 2009 18:48:10 +0000 http://photographyforrealestate.net/2008/04/05/my-formula-for-pricing-real-estate-photography/#comment-23073 Now, does your price include usage fee? Do they get the photo for an undetermined amount of time for just that price? Now, does your price include usage fee? Do they get the photo for an undetermined amount of time for just that price?

]]> By: larry http://photographyforrealestate.net/2008/04/05/my-formula-for-pricing-real-estate-photography/comment-page-1/#comment-22415 larry Mon, 16 Nov 2009 18:06:42 +0000 http://photographyforrealestate.net/2008/04/05/my-formula-for-pricing-real-estate-photography/#comment-22415 @Nancy- Here is my shot at answering your question: In my experience there is no standard convention for referral fees for work real estate photography. I think the reason is because the per shoot profit margin on real estate shoots is small compared to say the profit margin on a real estate transaction where a 30% per transaction referral fee is standard. I have to say I'm conflicted about the whole referral for dollars concept when the profit margins on photography are so small. I make a lot of referrals every month with no expectation of reimbursement. I look at referrals as sending good will out into the universe. What happens is the more good will you send out into the universe the more good will the universe sends your way. And what you'll find is that you don't always get paid in dollars. I say, give you referral to Bob and wish him good luck... He may refer a wedding shoot to you. You will probably make more on one wedding he refers to you than 5 or 10 home shoots. @Nancy- Here is my shot at answering your question:
In my experience there is no standard convention for referral fees for work real estate photography. I think the reason is because the per shoot profit margin on real estate shoots is small compared to say the profit margin on a real estate transaction where a 30% per transaction referral fee is standard.

I have to say I’m conflicted about the whole referral for dollars concept when the profit margins on photography are so small. I make a lot of referrals every month with no expectation of reimbursement. I look at referrals as sending good will out into the universe. What happens is the more good will you send out into the universe the more good will the universe sends your way. And what you’ll find is that you don’t always get paid in dollars. I say, give you referral to Bob and wish him good luck… He may refer a wedding shoot to you. You will probably make more on one wedding he refers to you than 5 or 10 home shoots.

]]> By: Nancy Girvin http://photographyforrealestate.net/2008/04/05/my-formula-for-pricing-real-estate-photography/comment-page-1/#comment-22398 Nancy Girvin Mon, 16 Nov 2009 08:24:37 +0000 http://photographyforrealestate.net/2008/04/05/my-formula-for-pricing-real-estate-photography/#comment-22398 A friend (Rebecca), who does wedding and animal photography, recently was contacted by a business dealing with REO's. Since she was busy at the time she referred the job to Bob. Bob was a broker at one time and did all his own photography for his listings, so he has the expertise in both real estate and photography. Rebecca, was originally contacted because she was listed as a photographer in the area where the listing occurred, (no personal relationship) has no real estate expertise. My question is . . Rebecca asked for a 30% referral fee for each of the jobs Bob got after the first shoot. The firm is in Southern California and the homes to be photographed are in Northern Calif. The firm will only pay a maximum of $200 for REO's. Is the 30% fee reasonable for all shoots with this firm? If not, what terms would be reasonable. Thanks for help with this issue. A friend (Rebecca), who does wedding and animal photography, recently was contacted by a business dealing with REO’s. Since she was busy at the time she referred the job to Bob. Bob was a broker at one time and did all his own photography for his listings, so he has the expertise in both real estate and photography. Rebecca, was originally contacted because she was listed as a photographer in the area where the listing occurred, (no personal relationship) has no real estate expertise. My question is . .
Rebecca asked for a 30% referral fee for each of the jobs Bob got after the first shoot. The firm is in Southern California and the homes to be photographed are in Northern Calif. The firm will only pay a maximum of $200 for REO’s. Is the 30% fee reasonable for all shoots with this firm? If not, what terms would be reasonable. Thanks for help with this issue.

]]> By: Whitney http://photographyforrealestate.net/2008/04/05/my-formula-for-pricing-real-estate-photography/comment-page-1/#comment-21808 Whitney Thu, 29 Oct 2009 20:08:11 +0000 http://photographyforrealestate.net/2008/04/05/my-formula-for-pricing-real-estate-photography/#comment-21808 Just found this site to help with determining my rates. I was with a company that paid me, per their determination, on 3 levels. condos/twnhomes/apts for $250, under $1,000,000 for $400, and Overs for $600. This was for web size and print photos, web slide show and for overs a DVD and suited me fine while it lasted. Now, I'm not sue what to charge. I have set up a provisional price list and would love some feed back. I am working out of Charleston,SC and have come up with - $100-$150 for C.T.&A., $150-$200 for under, and $250-$500 for overs. i just don't know. I don't want to over-charge, but certainly want it to be worth my while. Comments would be greatly appreciated. Thanks, Whitney Just found this site to help with determining my rates. I was with a company that paid me, per their determination, on 3 levels. condos/twnhomes/apts for $250, under $1,000,000 for $400, and Overs for $600. This was for web size and print photos, web slide show and for overs a DVD and suited me fine while it lasted. Now, I’m not sue what to charge. I have set up a provisional price list and would love some feed back. I am working out of Charleston,SC and have come up with – $100-$150 for C.T.&A., $150-$200 for under, and $250-$500 for overs. i just don’t know. I don’t want to over-charge, but certainly want it to be worth my while. Comments would be greatly appreciated. Thanks, Whitney

]]> By: Donna Dotan http://photographyforrealestate.net/2008/04/05/my-formula-for-pricing-real-estate-photography/comment-page-1/#comment-20924 Donna Dotan Tue, 29 Sep 2009 16:37:52 +0000 http://photographyforrealestate.net/2008/04/05/my-formula-for-pricing-real-estate-photography/#comment-20924 I do real estate photography in Manhattan and wanted to mention my pricing to get some feedback on whether people think I am over or under-charging...I typically shoot anything from studio to 5-bedroom luxury apartments in the millions of dollars. But I do not charge based on the price of the apartment. My rate is $75 for 6 photos, and $25 for each additional photograph. This also includes views, building amenities, exteriors, neighborhood shots, etc. So far I have not had any complaints regarding my pricing from other brokers. And please feel free to check out my website to see the quality of my work. Any feedback would be greatly appreciated! Thanks! Donna I do real estate photography in Manhattan and wanted to mention my pricing to get some feedback on whether people think I am over or under-charging…I typically shoot anything from studio to 5-bedroom luxury apartments in the millions of dollars. But I do not charge based on the price of the apartment.

My rate is $75 for 6 photos, and $25 for each additional photograph. This also includes views, building amenities, exteriors, neighborhood shots, etc.

So far I have not had any complaints regarding my pricing from other brokers. And please feel free to check out my website to see the quality of my work. Any feedback would be greatly appreciated!

Thanks!

Donna

]]> By: Circle_W http://photographyforrealestate.net/2008/04/05/my-formula-for-pricing-real-estate-photography/comment-page-1/#comment-19419 Circle_W Mon, 10 Aug 2009 12:34:10 +0000 http://photographyforrealestate.net/2008/04/05/my-formula-for-pricing-real-estate-photography/#comment-19419 Robert, is the Pano fee in addition to the rm fee or in place of it. ie do you charge $125 for a pano of a room or is it just 75$ for the room done in a pano? Robert, is the Pano fee in addition to the rm fee or in place of it. ie do you charge $125 for a pano of a room or is it just 75$ for the room done in a pano?

]]> By: Robert Hatch http://photographyforrealestate.net/2008/04/05/my-formula-for-pricing-real-estate-photography/comment-page-1/#comment-19118 Robert Hatch Mon, 27 Jul 2009 22:11:49 +0000 http://photographyforrealestate.net/2008/04/05/my-formula-for-pricing-real-estate-photography/#comment-19118 P.S Dale your work is amazing!! P.S Dale your work is amazing!!

]]> By: Robert Hatch http://photographyforrealestate.net/2008/04/05/my-formula-for-pricing-real-estate-photography/comment-page-1/#comment-19117 Robert Hatch Mon, 27 Jul 2009 22:07:11 +0000 http://photographyforrealestate.net/2008/04/05/my-formula-for-pricing-real-estate-photography/#comment-19117 I guess everyone charges different in terms of where the money is devided. Some people charge less for photography and more for editing, some people more for photography and less for editing. I was raised with a fine art perspective that I know what the shot looks like before I touch the button so I don't do a lot of after editing, but I do charge more for my photo work because I feel I'm getting a fair amount for what my time, work, effort, education, equipment, blood sweat and tears over the past twelve years is worth. I charge 50.00 a rm. 75.00 for pano. 5.00ea. for detail shot so I come out of a 5,000 sq. ft home with about $6-700.00 on a good day. Now I'm looking to get on the preferred list of a certain Co. and they're wanting me to get my rates to 1/4 of that but bring lots more work. Now I know it's the nature of the beast but what's a broke ass to do? I guess everyone charges different in terms of where the money is devided. Some people charge less for photography and more for editing, some people more for photography and less for editing. I was raised with a fine art perspective that I know what the shot looks like before I touch the button so I don’t do a lot of after editing, but I do charge more for my photo work because I feel I’m getting a fair amount for what my time, work, effort, education, equipment, blood sweat and tears over the past twelve years is worth. I charge 50.00 a rm. 75.00 for pano. 5.00ea. for detail shot so I come out of a 5,000 sq. ft home with about $6-700.00 on a good day. Now I’m looking to get on the preferred list of a certain Co. and they’re wanting me to get my rates to 1/4 of that but bring lots more work. Now I know it’s the nature of the beast but what’s a broke ass to do?

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