February 15th, 2008
Based on some recent discussions about the real estate photographer marketing technique of attending real estate office meetings I’m becoming more convinced that the most effective marketing technique for real estate photographers is to do more targeted marketing.The thing that got me thinking about this is the fact that in the real estate offices that [...]
February 12th, 2008
During the Photo Marketing Association annual show (PMA) in Las Vegas Jan 31 through Feb 2 two new low-end DSLRs of interest to real estate photographers were introduced. Canon introduced the EOS Rebel XSi and Nikon introduced the D60.
February 12th, 2008
I’ve pointed out Saskatoon agent, Norm Fisher’s really funny presentation of bad real estate photos before but it’s so funny I think it is worth featuring again. I feel like inventing a real estate marketing award for Norm’s presentation. I was reminded of this subject by the fact that Athol Kay, a Connecticut Realtor got [...]
February 11th, 2008
Scott Pruett told me about a cool new browser addon for Firefox, Safari and IE that gives a very slick immersive way of browsing photos on flickr, Picasa, Facebook and many other photo sites. Download it at picklens.com. I just used it to browse through the photos on the PFRE flickr group and it is [...]
February 10th, 2008
There’s a great new podcast called TWIP (This Week In Photography) that’s being done by Scott Bourne and Alex Lindsay. Scott and Alex are well known for their books and podcasts on the subject of Mac technology but they are both excellent photographers. I’ve found many podcasts on photography difficult to listen to but Scott [...]
February 8th, 2008
PFRE reader Michael Asgian is launching a new property site hosting service called homeXposure.com. Michael’s company panostar.com, based in Newport Beach, CA, has been offering real estate marketing and imaging services since 2002. Panostar offers real estate photography, virtual tours, real estate flyers and postcards.
February 7th, 2008
Today I noticed that both of my favorite slide show products, buildatour.com and SlideshoPro have new features.Buildatour.com now has the ability to download your tours to your local computer and make a auto-run CD of the tour. This is a very cool feature. I’ve found that both buyers and sellers love to get CD tours [...]
February 6th, 2008
As I described in an earlier post, once a month I’m going to choose a real estate photographer of the month from the PFRE real estate photographer directory. My criteria for selecting will be the photographers work, the way the work is presented on their website and their participation in PFRE and the PFRE flickr [...]
February 5th, 2008
About a month ago I noticed an ad in Inc magazine for open2view.com, a company that was founded in New Zealand in 1999. Open2view has grown to 200 franchises expanding into Australia in 2004 and to the US in 2007. They are starting out in HI, CA, AZ, WA, GA, NC and FL. I’ve spent [...]
February 2nd, 2008
A week ago I did a post about how real estate photographers should get to know the stagers in their area and work together promoting each others services. One of the reasons is good agents use stagers and these are the very same agents that are likely to appreciate good photography. So why not promote [...]
