Comments on: Target Your Marketing To Only Best Prospects http://photographyforrealestate.net/2008/02/15/target-your-marketing-to-only-best-prospects/ Tips and Techniques for Real Estate Photography Fri, 29 Aug 2008 23:11:54 +0000 http://wordpress.org/?v=2.3.1 By: Photo News Today » Blog Archive » Target Your Marketing To Only Best Prospects http://photographyforrealestate.net/2008/02/15/target-your-marketing-to-only-best-prospects/#comment-3456 Photo News Today » Blog Archive » Target Your Marketing To Only Best Prospects Mon, 18 Feb 2008 18:42:18 +0000 http://photographyforrealestate.net/2008/02/15/target-your-marketing-to-only-best-prospects/#comment-3456 [...] Source and Read More: PhotographyforRealEstate.net [...] […] Source and Read More: PhotographyforRealEstate.net […]

]]> By: Chad Jones http://photographyforrealestate.net/2008/02/15/target-your-marketing-to-only-best-prospects/#comment-3377 Chad Jones Sat, 16 Feb 2008 16:41:54 +0000 http://photographyforrealestate.net/2008/02/15/target-your-marketing-to-only-best-prospects/#comment-3377 I am in a special position. I work for a specific RE company and only do VT, Photography, websites and technology related training for agents at that company. We discount the cost of the services as a agent retention and recruitment tool. My office is right outside the main training and meeting room in my office. There are meetings and coaching classes going on in that room all week long so i hear allot. Allot of the time at our company meetings they do allot of pocket listings and buyer requests. As well as local vendors and RE related service companies come to pitch. I also get to meet every single new Realtor that comes to our firm and because of the special pricing for what I produce, I typically get allot of new business from them. I also have gotten allot of good referral business from the top producers to other niche agents that deal with allot of unique large homes, investors and REO Agents . Some Teams I work for have 40-60 listings, so this creates allot of business for me on a weekly basis between them all. And like you said about teams having support people... I have had team members call me to do work for them all the time, sidestepping the broker and the lousy photos they take of million dollar staged homes. I am in a special position. I work for a specific RE company and only do VT, Photography, websites and technology related training for agents at that company. We discount the cost of the services as a agent retention and recruitment tool. My office is right outside the main training and meeting room in my office. There are meetings and coaching classes going on in that room all week long so i hear allot. Allot of the time at our company meetings they do allot of pocket listings and buyer requests. As well as local vendors and RE related service companies come to pitch. I also get to meet every single new Realtor that comes to our firm and because of the special pricing for what I produce, I typically get allot of new business from them. I also have gotten allot of good referral business from the top producers to other niche agents that deal with allot of unique large homes, investors and REO Agents . Some Teams I work for have 40-60 listings, so this creates allot of business for me on a weekly basis between them all. And like you said about teams having support people… I have had team members call me to do work for them all the time, sidestepping the broker and the lousy photos they take of million dollar staged homes.

]]> By: Milton http://photographyforrealestate.net/2008/02/15/target-your-marketing-to-only-best-prospects/#comment-3365 Milton Sat, 16 Feb 2008 09:16:38 +0000 http://photographyforrealestate.net/2008/02/15/target-your-marketing-to-only-best-prospects/#comment-3365 Larry. On the right track. From my 16 yrs in real estate sales, the teams where top producers DO attend meetings is where there is a focused TEAM approach to selling, and the contribution and training that the top producers can give to the newbies at their meetings. Often these meetings are when "role plays" are done. This is where the top guns tell the newbies how they do it. How they get their listing and use pros for photos and why. Unfortunately there are still a vast majority of top producers who think they or their PA can take "good enough" photos for their listings,. I have found that my success comes from spreading myself far and wide with all agents through database emailing and contact, and keeping your name in front of them. I know that sooner or later they will need me, and they call me when they are in a pickle, and need to impress the vendor. Working with a few top producers and getting all their work is nice to dream about, but I find that the little fish are sweet altho' they might not bite that often!!! I concede I do have the benefit of knowing most of my agents from me being a competitor against them from my time in sales, so I do have a leg in. Anyhow, my 2 bobs worth! Milton Larry. On the right track. From my 16 yrs in real estate sales, the teams where top producers DO attend meetings is where there is a focused TEAM approach to selling, and the contribution and training that the top producers can give to the newbies at their meetings. Often these meetings are when “role plays” are done.
This is where the top guns tell the newbies how they do it. How they get their listing and use pros for photos and why.
Unfortunately there are still a vast majority of top producers who think they or their PA can take “good enough” photos for their listings,.
I have found that my success comes from spreading myself far and wide with all agents through database emailing and contact, and keeping your name in front of them. I know that sooner or later they will need me, and they call me when they are in a pickle, and need to impress the vendor.
Working with a few top producers and getting all their work is nice to dream about, but I find that the little fish are sweet altho’ they might not bite that often!!!
I concede I do have the benefit of knowing most of my agents from me being a competitor against them from my time in sales, so I do have a leg in.
Anyhow, my 2 bobs worth!
Milton

]]> By: larry http://photographyforrealestate.net/2008/02/15/target-your-marketing-to-only-best-prospects/#comment-3348 larry Sat, 16 Feb 2008 01:57:41 +0000 http://photographyforrealestate.net/2008/02/15/target-your-marketing-to-only-best-prospects/#comment-3348 You physically meeting either the agent or the team is the important part. If they just want to see your work, sure, on the phone you can see my work at http://www.martinvirtualtours.com/. Agents are people oriented so personal is going to be most effective. You physically meeting either the agent or the team is the important part. If they just want to see your work, sure, on the phone you can see my work at http://www.martinvirtualtours.com/.

Agents are people oriented so personal is going to be most effective.

]]> By: Mike Martin http://photographyforrealestate.net/2008/02/15/target-your-marketing-to-only-best-prospects/#comment-3347 Mike Martin Sat, 16 Feb 2008 01:45:50 +0000 http://photographyforrealestate.net/2008/02/15/target-your-marketing-to-only-best-prospects/#comment-3347 Larry, You are making a lot of sense here. I’ve wondered about who attends the weekly meetings. Top producers; I don’t think so. More likely its the agents who need help and encouragement. But I don’t know about the ‘personal presentation’ part. Since I sell MLS photos and virtual tours, it seems I should be prepared to show off my best stuff using a “composite” VT as my primary presentation material. Any office will have Internet access. And that’s what I’ve been concentrating on. I’ve selected my best: fronts, backs, living rooms, kitchens, master bedrooms and baths and show them in one ‘composite” tour. I think this is what they want to ‘see’. And most likely, they’ve already seem many of these photos. I can’t imagine a top producer that hasn’t seen most VTs in their area. Presentation stuff on paper doesn’t seem to get it. Larry,
You are making a lot of sense here. I’ve wondered about who attends the weekly meetings. Top producers; I don’t think so. More likely its the agents who need help and encouragement.

But I don’t know about the ‘personal presentation’ part. Since I sell MLS photos and virtual tours, it seems I should be prepared to show off my best stuff using a “composite” VT as my primary presentation material. Any office will have Internet access. And that’s what I’ve been concentrating on. I’ve selected my best: fronts, backs, living rooms, kitchens, master bedrooms and baths and show them in one ‘composite” tour. I think this is what they want to ‘see’. And most likely, they’ve already seem many of these photos. I can’t imagine a top producer that hasn’t seen most VTs in their area.

Presentation stuff on paper doesn’t seem to get it.

]]>