October 20th, 2007
I found these 3 videos thanks to Base10 blog. I know this is going to be controversial but I think it needs saying. Video of this size just doesn’t do a good job of showing off a home. There’s nothing in homes that moves so why bother with video? People are using video just because they can not because it’s effective marketing.
The Good: Here’s a good use for video… a Realtor explaining what he can do for clients. This is effective use of video there’s just no better way to do a Realtor chat!
The Bad: These are stills turned into video with panning and video effects. This would look better if done in a 800×600 slide show with an audio sound track. There was no video camera involved in creating this video… just video production software. This technique takes some great looking stills and makes them small and fuzzy.
The Ugly: The sound track of the lady explaining her home is OK but the images are awful! The video camera moves up and down, changes aperture to adjust to different lighting in different rooms and has an awful case of barrel distortion. You could put this sound track on a monoslideshow of large still photos and have a good presentation but in video form this is just not effective! I can barely stand to watch the whole thing.
OK, I can handle it. Go ahead and beat me up!