With video anyway… the CUSTOMERS get it - the realtors don’t. But they are slowly demanding that their realtor do something more than plug a sign in the front lawn. And, as always, the ’smart agents’ totally get it - they understand that a great presentation not only sells houses, but also sells the realtor and shows that they are doing something different/ better.

As a side note: Agents have been impressed with my exterior photography after implementing HDRI. Recently, I took all exterior shots around 6pm on a not great weather day. Even I was impressed. I didn’t need to return on a better time/day. HDRI will greatly help get good/great exterior RE photos during our rainy winter months. And therefore help keep me busy.

Also as a side comment: I’m see more agents come to me because they think my photography is better. What great news! These are agents who thought that the 360 degree turn Java virtual tours were wonderful. I think this “fad” is about over. I believe great photography is priority #1. Then comes a pleasant way of presenting it to other agents, their buyer clients and then the general public.

Actually it’s quite the opposite. Slow markets slows marketing spendings… Realtors have less and less money for this.

Fast markets are not good either…

Best market is inbetween, when agent have time and money to market homes right.

I learned this over the years and last three months are the lowest months I ever had…

Are you guys feeling the same?

Sellers are really picky about the agent that they choose because they know that the amount of marketing an agent does these days can make or break their sale. Homes are not selling themselves anymore. Buyers have a huge selection, and they are simply taking their time to find the right house. In less affluent markets, listing agents have known for a long time that good photos don’t necessarily sell a house, but they sure do bring buyers. And the best way to sell a house is to expose it to as many buyers as possible. Also listing agents use the fact that they hire a professional photographer as leverage over their competition to get listings.

So without a doubt, I believe that the slow market in my area is keeping more than busy. I’ve lost 12 pounds in the last two weeks because I simply do not have enough time to sit down and eat a proper meal. I might be skinny, but if this keeps going the way it is, my bank acount is going to be fat. Just kidding.

No in that regardless of the state of the market, we’re moving more and more to an online based marketing of homes. And online is just a much better format for demanding images. Everything looks like crap in a 1×1.5 black and white photo on newsprint.

The No.1 issue in Spain is that the owner will often list with more than 5 agents who put their commission on top. The REA doesn’t want to spend money on marketing unless it’s an exclusive. There doesn’t seem to be a solution to this.