September 5th, 2007
Adriana Barton wrote a recent article for the Globe and Mail (Canadian national newspaper) on real estate photography. I knew this article was in the works because Adriana asked my permission to quote from this blog. Although I didn’t know when it was going to be published… Reader Drew King noticed the article and pointed it out to me this morning. This article is the third article (NYTimes, LATimes) I’ve seen this year done by major newspapers that recommends that Realtors hire a professional for marketing photography. These articles all point to the fact that real estate marketing is getting more visibility at least from print media journalists.
An important aspect of this article is seen in the comments. I find the comments revel a naive point of view on the subject of wide-angle lens and Photoshop and making home interiors attractive. I would have dismissed the point of view expressed in the comments on the Globe and Mail article if it weren’t for the fact that M. James Northen pointed out the very same kinds of points of view on a re-posting of the NYTimes article on www.37signals.com. Be sure to read through these two sets of comments. As M. James pointed out, “There are a few people out there that are so ignorant that they think RE Photography could be construed as Bait and Switch. That the original pictures in this post are better than the pro-shots. That wide angle lenses set off their BS alarms.”
I think that the public is generally not very aware or sophisticated when it comes to images they see day in and day out on TV, movies and print media. They think that the cover girls they see on magazine covers at the grocery store check-out stands come straight out of the camera and on to the cover. And they never think about how far from reality many of the TV ad images are. Real estate marketing is generally the least manipulated of media images. This lack of visual sophistication is, I think, the same thing that lead Realtors to not recognize the difference between a good and bad marketing images. Most Realtors and the general public just need to be visually educated.