August 13th, 2007
I hesitate to do another post on photo editing ethics again since we have pretty much beat this subject to death in the recent past. However, the Real Estate Trends + Technology Magazine of the California Association of Realtors have a pretty definitive article by John Edwards, titled Have you crossed the line?
I think this is a great summary of the issues on this subject. And I feel like it pretty much summarizes the conclusions that we collectively came to on the ethics of real estate photo modification.
I think the statement in the article by Teresa Hoffman, president of the Association of Real Estate License Law Officials, a Montgomery, Ala.-based organization that represents governmental agencies and other organizations that issue real estate licenses, regulate real estate practice and enforce real estate law gets at the essence of the issue. She says:
“Remember, if a consumer claims they relied on a representation as real and true, and it turns out to be an enhancement and false, the licensee will have to defend the action. Why would anyone wish to incur this risk?”
That is the Realtor is the one that is at risk of having to legally defending themselves from a potential law suit and if they are smart they will error on the side of caution.