Archive for July, 2007

How Do Lightroom Users Fix Barrel Distortion & Converging Verticals?

July 29th, 2007

A discussion going on in the Flickr PhotographyForRealEstate discussion brought to my attention that other Lightroom users are going through the same evaluation of Barrel distortion and vertical fixing that I’m going through after my recent addition of a MacBook Pro to my tools.
Here’s the problem:
If you are a Lightroom user you need an application […]

Great Client Closing Gift Idea From Susanne Hayek

July 26th, 2007

Susanne Hayek sent me a great suggestion for a product to market to your Realtor clients as closing gifts. Susanne says she uses mypublisher.com to make beautifully printed coffee table style books. These books also work nicely as an elegant way to present your portfolio of images. Another similar site that a portrait photographer […]

Interior Lighting With Multiple Strobes: By Scott Hargis

July 23rd, 2007

First of all I need to point out that this is Scott Hargis’s post. Like many of you I’ve been admiring the way Scott uses a hand full of strobes to light a room to look like an Architectural Digest shoot and still keep the time to shoot a hole home within a few hours. […]

Who Owns The Photos? Not All Realtors Understand Photo Licensing

July 21st, 2007

Do your clients think they own the photos that you shoot for them? Mike over at www.martinvirtualtours.com told me about an misunderstanding that he recently had in which he shot a tour for a new construction agent where he included some neighborhood photos in the tour. Later, he provided the same neighborhood photos to a […]

VerticalResponse: An Easy Way To Manage Your Marketing Campaign

July 19th, 2007

Yesterday Scott Hargis sent me a copy of his e-mail marketing that he is sending to clients. I’ve talked before about how if you are building your business it’s a good idea to keep regular contact with your past and potential customers by sending them e-mail and post cards. This doesn’t replace face-to-face contact, it […]

Taking Home Photos That Will Draw Buyers

July 18th, 2007

Back on April 25, 2007 there was an article that appeared on RealEstateJournal.com (this is the WSJ.com real estate site) by Dana Mattioli titled “Taking Home Photos That Will Draw Buyers“.
I didn’t find this article quite as full of goodies as the NY Times or LA Times articles that appeared last spring although I did […]

Full Screen Flash 360 Panoramas - Are They Worth It?

July 16th, 2007

I’ve had several questions recently about making 360 panoramas so I thought I’d visit this subject again.
There are some that think that the work it takes to do 360s is not worth it and there are many that think having a 360 tour can set your real estate marketing apart from the crowd. I’ve done […]

Buildatour.com Researching How to Offer DVD or CDs

July 15th, 2007

To highlight a comment from Brad at buildatour.com, Brad says:
We’re currently researching how to offer DVD format after your tour is built with Buildatour.com. As most of you know, saving to DVD format takes a WHILE. We’re not sure, at this point. how we’re going to accomplish this …. but rest assured, we’re […]

DxO Optics Pro Version 4.5 Has Lightroom Integration

July 12th, 2007

Yesterday I got notice that DxO Optics Pro has a new version (4.5) out that has some level of integration with Lightroom. Their claim is that you can send images from within Lightroom to DxO for processing and the corrected images will be integrated back in the Lightroom catalog with metadata preserved. The other alternative […]

Flash Slideshows Online with DVDs to Go

July 10th, 2007

Back in March of this year Jim DHeam over at www.dvd-tour.com made some sample DVDs of a couple of listings we had at the time. What Jim does is create a Flash slide show with listing photos that you e-mail him, he sends you the link to the slide show with in 24 hours and […]