June 5th, 2007
I can tell by comments and the flickr discussion threads that I need to say more about finding successful Realtors to sell your real estate photography services to.First of all the technique I described yesterday of researching who the listing agents are in your area is not so much about sending post cards as it is finding out who your potential customers are. As several pointed out face to face is always the best marketing technique. And one way of meeting Realtors is going to their meetings. Gary Weinheimer was lamenting…
“I’ve spent the last two days marketing to local Realtors and I’m a little confused. I kept getting “we just don’t have money for your services”. … So why then should the realtor pay for my services? It would be easy just to tell the client that in order to get a quicker turn around that they need to bring in a photographer to shoot their home and the cost is going to be _____.
It seems to me that none of the Realtors that are in my area don’t have the vision to see past what they have been doing forever. Well obviously that’s not working right now. I have people contacting me from the Chamber of Commerce where I’m a member begging me to shoot their home because their Realtor “isn’t doing anything” to move their home”
Gary is right the majority of Realtors don’t want to spend money on a real estate photographer. Of the 80 agents in my office is would guess that only 5 or so would spend money on a real photography. One of the major reasons is that there are a large percentage of Realtors that are not very successful. So one of the downsides of going to Realtor office meetings is that many at the meeting may be down on the concept of hiring a real estate photographer. And there is a high probability that the most successful listing agents will not even be at the meeting! Don’t be discouraged.This is why you want to do your research on real estate web sites. That is they only way to find out which Realtors are doing lots of business and are going to be more receptive to your sales pitch. The top 20% of Realtors do about 80% of the business. You are looking for that top 20%. They will appreciate your services.Click on the image for this post to look at the web site of one of the top Realtors in the Seattle & Seattle Eastside market. As you can see Tere knows the value of good real estate photography. Do you think it might have something to do with her success? She even uses top notch photography to promote rentals… notice the $25,000/mo rental complete with a Dale Chihuly chandelier and Steve Jensen totem pole. What I don’t understand is why the photographer would not include a shot of the Chihuly chandelier! I’m a big Dale Chihuly fan. Here is my 360vr (you have to look straight up) of one of his chandelier installations in Bellevue, WA