Comments on: The Future of Video in Real Estate Marketing? http://photographyforrealestate.net/2007/05/18/the-future-of-video-in-real-estate-marketing/ Tips and Techniques for Real Estate Photography Fri, 29 Aug 2008 07:01:19 +0000 http://wordpress.org/?v=2.3.1 By: Vince DeStefano http://photographyforrealestate.net/2007/05/18/the-future-of-video-in-real-estate-marketing/#comment-486 Vince DeStefano Wed, 23 May 2007 07:25:14 +0000 http://photographyforrealestate.net/2007/05/18/the-future-of-video-in-real-estate-marketing/#comment-486 Dave, thats a good point you raise, I always so to real estaet agents, That our services will help them win listings. I tell them that if they offer proffesional photography and antother agent doesnt, then its them that is going to shine! Agents always tell me, they are short on stock, Our service help them get it. Dave, thats a good point you raise, I always so to real estaet agents, That our services will help them win listings. I tell them that if they offer proffesional photography and antother agent doesnt, then its them that is going to shine!

Agents always tell me, they are short on stock, Our service help them get it.

]]> By: Marc Lacoste http://photographyforrealestate.net/2007/05/18/the-future-of-video-in-real-estate-marketing/#comment-487 Marc Lacoste Wed, 23 May 2007 07:18:29 +0000 http://photographyforrealestate.net/2007/05/18/the-future-of-video-in-real-estate-marketing/#comment-487 neither in vieos-full web. reading is faster and freer. neither in vieos-full web. reading is faster and freer.

]]> By: Marc Lacoste http://photographyforrealestate.net/2007/05/18/the-future-of-video-in-real-estate-marketing/#comment-485 Marc Lacoste Wed, 23 May 2007 07:16:23 +0000 http://photographyforrealestate.net/2007/05/18/the-future-of-video-in-real-estate-marketing/#comment-485 Not _the_ future. Just one new possibility offered by technical progress, but I think it will stay marginal. I don't believe in videos-full listings. Not _the_ future. Just one new possibility offered by technical progress, but I think it will stay marginal. I don’t believe in videos-full listings.

]]> By: Dave Lyons http://photographyforrealestate.net/2007/05/18/the-future-of-video-in-real-estate-marketing/#comment-484 Dave Lyons Wed, 23 May 2007 01:57:22 +0000 http://photographyforrealestate.net/2007/05/18/the-future-of-video-in-real-estate-marketing/#comment-484 I produce Web video commercials for Real Estate. We don't just showcase the house for sale, but we help the Realtor sell themselves, sell their company and services, sell their communities and market their listings. Video is truly the future of not only Real Estate but of the Web itself. Showing and explaining what the viewer is viewing is what helps successfully market real estate and get potential buyers in the door. Selling the real estate is still a one-on-one relationship proposition. You can't negotiate with a video, a photo or a nice ad.... I produce Web video commercials for Real Estate. We don’t just showcase the house for sale, but we help the Realtor sell themselves, sell their company and services, sell their communities and market their listings.

Video is truly the future of not only Real Estate but of the Web itself.

Showing and explaining what the viewer is viewing is what helps successfully market real estate and get potential buyers in the door. Selling the real estate is still a one-on-one relationship proposition. You can’t negotiate with a video, a photo or a nice ad….

]]> By: Sharon Nyman http://photographyforrealestate.net/2007/05/18/the-future-of-video-in-real-estate-marketing/#comment-473 Sharon Nyman Mon, 21 May 2007 18:31:58 +0000 http://photographyforrealestate.net/2007/05/18/the-future-of-video-in-real-estate-marketing/#comment-473 Hi Larry, Re: Videos of Properties I noticed you recently mentioned my Spot Runner TV ads. I thought your readers might be interested in an experiment I participated in with Spot Runner. They contacted me because they had had several agents inquire if it was possible for them to do video TV ads of properties instead of ads using still photos only. Spot Runner was willing to provide a videographer, at no expense to me, if I would critique the result. If I liked the video, they said I could use it for one of my TV spots. Here is my experience: I live in Key Largo, FL. There are no local videographers so Spot Runner had to locate someone in Miami. After several canceled appointments due to travel time, weather, etc., we finally shot the video. Then it had to be processed and sent to Spot Runner. In my opinion it took too long compared to taking the photos myself or using a local photographer. In the city it probably would not have taken so long. Even though the videographer was a well known professional, when it was all done, everyone at Spot Runner agreed with me that my photos worked better. It was sort of nice to have a boat going by on the water, but houses don't have motion. We all concluded there was no real benefit to using video. Most agents are not good at photos or virtual tours so I can imagine all of the bad, jerky video if it is offered on realtor.com. I am sure sellers will want it and many agents will do it themselves instead of paying a professional like Fred Light. Hi Larry,

Re: Videos of Properties

I noticed you recently mentioned my Spot Runner TV ads. I thought your readers might be interested in an experiment I participated in with Spot Runner. They contacted me because they had had several agents inquire if it was possible for them to do video TV ads of properties instead of ads using still photos only. Spot Runner was willing to provide a videographer, at no expense to me, if I would critique the result. If I liked the video, they said I could use it for one of my TV spots. Here is my experience:

I live in Key Largo, FL. There are no local videographers so Spot Runner had to locate someone in Miami. After several canceled appointments due to travel time, weather, etc., we finally shot the video. Then it had to be processed and sent to Spot Runner. In my opinion it took too long compared to taking the photos myself or using a local photographer. In the city it probably would not have taken so long.

Even though the videographer was a well known professional, when it was all done, everyone at Spot Runner agreed with me that my photos worked better. It was sort of nice to have a boat going by on the water, but houses don’t have motion. We all concluded there was no real benefit to using video.

Most agents are not good at photos or virtual tours so I can imagine all of the bad, jerky video if it is offered on realtor.com. I am sure sellers will want it and many agents will do it themselves instead of paying a professional like Fred Light.

]]> By: Vince DeStefano http://photographyforrealestate.net/2007/05/18/the-future-of-video-in-real-estate-marketing/#comment-474 Vince DeStefano Mon, 21 May 2007 07:22:50 +0000 http://photographyforrealestate.net/2007/05/18/the-future-of-video-in-real-estate-marketing/#comment-474 Forgot to ask you. Do you use the Sanyo camera? Or another type? Thanks Vince Forgot to ask you. Do you use the Sanyo camera? Or another type?

Thanks
Vince

]]> By: Vince DeStefano http://photographyforrealestate.net/2007/05/18/the-future-of-video-in-real-estate-marketing/#comment-477 Vince DeStefano Mon, 21 May 2007 00:21:09 +0000 http://photographyforrealestate.net/2007/05/18/the-future-of-video-in-real-estate-marketing/#comment-477 What do you think of the canon XL1 or XL2 for real estate video, There about $2000AU on ebay here in Australia. They definalty look that part and most come witha 16X lens and a wide lens. thanks for all your info, I feel much better about geting into video touts. What do you think of the canon XL1 or XL2 for real estate video,
There about $2000AU on ebay here in Australia.
They definalty look that part and most come witha 16X lens and a wide lens.

thanks for all your info, I feel much better about geting into video touts.

]]> By: Marc Lacoste http://photographyforrealestate.net/2007/05/18/the-future-of-video-in-real-estate-marketing/#comment-476 Marc Lacoste Sun, 20 May 2007 10:50:00 +0000 http://photographyforrealestate.net/2007/05/18/the-future-of-video-in-real-estate-marketing/#comment-476 I would research three features: * solid state recording, like a Sanyo Xacti, given that 1GB SDcard costs 8EUR/10USD and gave 1 hour of video, the import will be fast without conversions * a good wide angle : at low prices, beware of low quality converters, losing sharpness and adding vignetting and barrel distortion. They seem to all be made by Kenko: http://www.thkphoto.com/products/kenko/kenko-04.html but the camera brand one should have been tested to be a sufficient match * a stabilized rig for good pans : a monopod with a counterweight, or some cheap dedicated steadicam-like contraptions for light cameras : http://search.ebay.com/steadycam Beware that not all Xacti come with a tripod mount. The browser compatibility poses the same problems than 360°: different plugins with different adoption rates. The only universal is flash, and is used by youtube and others. I would research three features:
* solid state recording, like a Sanyo Xacti, given that 1GB SDcard costs 8EUR/10USD and gave 1 hour of video, the import will be fast without conversions
* a good wide angle : at low prices, beware of low quality converters, losing sharpness and adding vignetting and barrel distortion. They seem to all be made by Kenko: http://www.thkphoto.com/products/kenko/kenko-04.html but the camera brand one should have been tested to be a sufficient match
* a stabilized rig for good pans : a monopod with a counterweight, or some cheap dedicated steadicam-like contraptions for light cameras : http://search.ebay.com/steadycam Beware that not all Xacti come with a tripod mount.

The browser compatibility poses the same problems than 360°: different plugins with different adoption rates. The only universal is flash, and is used by youtube and others.

]]> By: Vince DeStefano http://photographyforrealestate.net/2007/05/18/the-future-of-video-in-real-estate-marketing/#comment-475 Vince DeStefano Sun, 20 May 2007 02:11:57 +0000 http://photographyforrealestate.net/2007/05/18/the-future-of-video-in-real-estate-marketing/#comment-475 Hi, I have been looking at adding video walk through to my service range for some time now. After looking at some other real estate photographers that offer this service and looking at some agents sites that have this. I am convinced that it is a great service and its time to add it to my range. We very rarely get asked about 360degree tours here in Australia and more agents are starting to ask about video, I suppose because video is compatible with any browser its a sure fire way to ensure people can view the home. While I like 360degree views I find that many of them don't work properly with my browser. In regards to video, does anyone have any ideas on an ideal camera to use, perhaps something second hand on ebay? Also in regards to workflow I imagine in would be better to go with a DV camera so it can be downloaded directly to a computer without a capture card. In regards to software, what do others use? What other equipment would I need? I think a service like this is a premium service so I imagine I would be charging around $300-$400AU per video. A post on how to go about it would be very useful. Video is just another medium; it will never take business away from high quality stills photography. Hi,
I have been looking at adding video walk through to my service range for some time now. After looking at some other real estate photographers that offer this service and looking at some agents sites that have this. I am convinced that it is a great service and its time to add it to my range.

We very rarely get asked about 360degree tours here in Australia and more agents are starting to ask about video, I suppose because video is compatible with any browser its a sure fire way to ensure people can view the home. While I like 360degree views I find that many of them don’t work properly with my browser.

In regards to video, does anyone have any ideas on an ideal camera to use, perhaps something second hand on ebay? Also in regards to workflow I imagine in would be better to go with a DV camera so it can be downloaded directly to a computer without a capture card. In regards to software, what do others use?

What other equipment would I need?

I think a service like this is a premium service so I imagine I would be charging around $300-$400AU per video.

A post on how to go about it would be very useful. Video is just another medium; it will never take business away from high quality stills photography.

]]> By: Dawn Shaffer http://photographyforrealestate.net/2007/05/18/the-future-of-video-in-real-estate-marketing/#comment-483 Dawn Shaffer Sat, 19 May 2007 20:18:24 +0000 http://photographyforrealestate.net/2007/05/18/the-future-of-video-in-real-estate-marketing/#comment-483 I'm trying to remain objective and certainly welcome any new technology onto the playing field. I've often felt that online marketing should be a real estate professional's marketing flagship (or maybe it's just that I like the way that sounds lol).. and that marketing is not the best place to practice hobbies (photography). I have messed around with YouTube but I can't get past the feeling that I had better not take a breath or I'll drown lol .. (or that I'm in a mirage) well, you get the picture. Dawn Shaffer, www.allaboutvirtualtours.com Dawn Shaffer I’m trying to remain objective and certainly welcome any new technology onto the playing field. I’ve often felt that online marketing should be a real estate professional’s marketing flagship (or maybe it’s just that I like the way that sounds lol).. and that marketing is not the best place to practice hobbies (photography).

I have messed around with YouTube but I can’t get past the feeling that I had better not take a breath or I’ll drown lol .. (or that I’m in a mirage) well, you get the picture.

Dawn Shaffer, www.allaboutvirtualtours.com

Dawn Shaffer

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