March 5th, 2007
I’ve mentioned before that one of the best ways to get clients is to attend Realtor meetings. All offices have a sales meeting about once a week. If you call the managing broker they will usually let you come make a presentation to all the agents in the office. Better yet get a Realtor that you’ve done work (and likes your work) for to invite you the the meeting. Referrals are very powerful.I had a question today about what to do when you get a chance to go to such a meeting. Here is my response:
Put your presentation on hand-outs and give everyone a copy of everything you are going to say. Also, have your name, phone # and website URL all over the presentation.There are several reasons for this approach:
- You don’t have to worry about getting through the presentation since everyone will have a copy.
- Frequently you end-up not having enough time to get through the presentation… actually it’s better that you don’t get through it all since agents have short attention spans. If they have a copy of your material they will take out of it what they need and want.
- Your main purpose it to connect with the agents and to appear confident in the area of real estate photography.
A couple more suggestions:
- Base your presentation on the NY Times article that I referred to a few weeks ago .
- This article has some of the most compelling arguments for using a RE photographer I’ve seen for a long time. And who’s going to argue with the NY Times? Include copies of this article in your handouts.
- Feel free to handout copies of my 10 essentials of Real Estate photography. The point in using this is that Realtors will see that these are important items that they are not equipped to do… but you are.
- Just relax and be yourself and you’ll do fine!
Realtors will appreciate the NY Times article. Our managing broker found it on her own and recommended it to everyone in the office but most Realtors have probably not seen it.