Comments on: Making Every Pixel Count – Article in New York Times

By: For The Real Money Shot Hire a Pro « Photography For Real Estate

For The Real Money Shot Hire a Pro « Photography For Real Estate — Wed, 05 Sep 2007 20:27:15 +0000

[...] King noticed the article and pointed it out to me this morning. This article is the third article (NYTimes, LATimes) I’ve seen this year done by major newspapers that recommends that Realtors hire a [...]

By: Karl Hoelscher

Karl Hoelscher — Mon, 26 Mar 2007 18:53:38 +0000

From Coldwell Banker Home Enhancement Guide:

‘Did you know that within 15 seconds a buyer has already developed an opinion of your property? This is why establishing the right first impression is critical to achieving a successful sale. Following is a list of elements which create the overall first impression, including suggestions on how to make sure the buyer reacts favorably.’

Even in their new marketing push, Seller Services Gaurantee (http://www.coldwellbanker.com/pdf/CB-ssg.pdf) they fail to mention that part of professionaly marketing your home is having professionaly quality photographs of your property

By: larrylohrman

larrylohrman — Sat, 17 Feb 2007 18:54:19 +0000

Marc,
Outstanding example.

By: Marc Lacoste

Marc Lacoste — Sat, 17 Feb 2007 17:40:08 +0000

Much more childish, but relevant and amusing : a good interior image is worth a thousand words : http://www.frogview.com/show.php?file=864

By: Scott Hargis

Scott Hargis — Thu, 15 Feb 2007 02:05:52 +0000

I’ve been sending the link for the presentation out to Office Managers and Sales Managers, and the response is great – they are looking for stuff like this to prompt their agents to “get with it” and make their marketing more professional. They were glad to get this and forward it out to their offices. With my contact info, of course!!

By: Karl Hoelscher

Karl Hoelscher — Thu, 15 Feb 2007 00:34:42 +0000

I think this is the single best quote ‘if things look shoddy or unprofessional, not only are buyers going to find the property unappealing, they’re going to associate you with being shoddy and unprofessional’

Because I’m also a web designer, I see this all the time. It still seems that quite often people don’t associate what people view online as having anything to do with them, or thier business. As an example, if a potential client were to walk into a RE office, and that office was disorganized, cluttered, shoddy, and basicaly low-rent looking, they’d likely walk right out! Yet, potential clients ‘walk’ into that same agent’s poorly built and disorganized website, or view bad quality listing photographs everyday, and the agent doesn’t give it a second thought that it actualy has anything to do with the professional opinion people form of them.

By: Scott Hargis

Scott Hargis — Tue, 13 Feb 2007 06:29:07 +0000

The multimedia presentation the Times did to accompany the article should be viewed by every one of our clients. Here’s the url, you can simply cut and paste this into an email to your entire list, legally.
http://www.nytimes.com/packages/html/realestate/20070211_COV_AUDIOSS/blocker.html

This is very powerful.

By: Drew KIng

Drew KIng — Tue, 13 Feb 2007 06:18:40 +0000

Bowing on one knee… Thank You God…. Im moving full time to NYC in 2 months. I couldn’t afford publicity like this…

Drew

By: Scott Hargis

Scott Hargis — Tue, 13 Feb 2007 01:54:01 +0000

We should all pitch in and send the Times a bouquet of flowers for Valentines!
This article is already in my marketing kit.

By: Jason Bennett

Jason Bennett — Mon, 12 Feb 2007 21:31:11 +0000

Marc & Larry,

Excellent read – much thanks for making us aware of this.

This article is spot on. Based on input from Realtors, Buyers & Sellers alike – it isn’t so much a matter of 360 virtual tours vs still image tours – the importance is placed on the QUALITY of the images.

Keep ‘em coming.