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Making Every Pixel Count – Article in New York Times

February 12th, 2007

Marc Lacoste just pointed out an outstanding article to me that was published in yesterdays (Sunday Feb 11, 2007) New York Times.

This is the kind of article that Real Estate Photographers should make copies of and pass out to their clients. It’s a sales presentation for hiring a Professional RE Photographer. This also great material for incorporating into RE photographer marketing materials. Realtors can also use it to explain to sellers why the use top quality photography to market their home.

The quotes it uses are not surprising to any of us but there’s an added credibility that being in the NY Times. Some of my favorite are:

“IN real estate, a picture can be worth more than a thousand words. Much, much more. When selling properties online, agents and Web designers say that the pictures buyers see of houses and apartments for sale are often the first — and sometimes the only — chance for a seller to make a good impression.”

“Eighty percent of people across the country who bought a new home last year used the Internet while house hunting, and they rated photographs as the most useful tool in their search, according to a survey of buyers and sellers “

“she uses only pictures taken by professional photographers, because “if things look shoddy or unprofessional, not only are buyers going to find the property unappealing, they’re going to associate you with being shoddy and unprofessional.

Updated on 2/13: as Scott points out in one of the comments below be sure to see Vivian Toy’s multi-media presentation that gives examples. Click here or on the link on the left side-bar of the article.

If you want to send Vivian a thank click on her name to send her an e-mail.

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10 Responses to “Making Every Pixel Count – Article in New York Times”

  • Marc & Larry,

    Excellent read – much thanks for making us aware of this.

    This article is spot on. Based on input from Realtors, Buyers & Sellers alike – it isn’t so much a matter of 360 virtual tours vs still image tours – the importance is placed on the QUALITY of the images.

    Keep ’em coming.

  • We should all pitch in and send the Times a bouquet of flowers for Valentines!
    This article is already in my marketing kit.

  • Bowing on one knee… Thank You God…. Im moving full time to NYC in 2 months. I couldn’t afford publicity like this…

    Drew

  • The multimedia presentation the Times did to accompany the article should be viewed by every one of our clients. Here’s the url, you can simply cut and paste this into an email to your entire list, legally.
    http://www.nytimes.com/packages/html/realestate/20070211_COV_AUDIOSS/blocker.html

    This is very powerful.

  • I think this is the single best quote ‘if things look shoddy or unprofessional, not only are buyers going to find the property unappealing, they’re going to associate you with being shoddy and unprofessional’

    Because I’m also a web designer, I see this all the time. It still seems that quite often people don’t associate what people view online as having anything to do with them, or thier business. As an example, if a potential client were to walk into a RE office, and that office was disorganized, cluttered, shoddy, and basicaly low-rent looking, they’d likely walk right out! Yet, potential clients ‘walk’ into that same agent’s poorly built and disorganized website, or view bad quality listing photographs everyday, and the agent doesn’t give it a second thought that it actualy has anything to do with the professional opinion people form of them.

  • I’ve been sending the link for the presentation out to Office Managers and Sales Managers, and the response is great – they are looking for stuff like this to prompt their agents to “get with it” and make their marketing more professional. They were glad to get this and forward it out to their offices. With my contact info, of course!!

  • Much more childish, but relevant and amusing : a good interior image is worth a thousand words : http://www.frogview.com/show.php?file=864

  • Marc,
    Outstanding example.

  • From Coldwell Banker Home Enhancement Guide:

    ‘Did you know that within 15 seconds a buyer has already developed an opinion of your property? This is why establishing the right first impression is critical to achieving a successful sale. Following is a list of elements which create the overall first impression, including suggestions on how to make sure the buyer reacts favorably.’

    Even in their new marketing push, Seller Services Gaurantee (http://www.coldwellbanker.com/pdf/CB-ssg.pdf) they fail to mention that part of professionaly marketing your home is having professionaly quality photographs of your property

  • […] King noticed the article and pointed it out to me this morning. This article is the third article (NYTimes, LATimes) I’ve seen this year done by major newspapers that recommends that Realtors hire a […]

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