January 13th, 2007
Several Realtors have asked me how to find a real estate photographer that works in their local area. These inquiries are what got me started compiling a real estate photographer directory but it is early in the process so the directory doesn’t cover all areas. So if you are a Realtor and you have realized you need the help of a real estate photographer how do you find one?
Here’s what I recently told Jim from the Charlottesville, Virginia area when he said:
“…I really enjoy your site – enough to know that I need to hire a professional photographer for a new listing I have; I have read your directory and have not found any photographers in the Charlottesville, Virginia area.”
First take a look at “10 Essentials of Real Estate Photography“. These guidelines will help you increase your awareness of what’s important for real estate photography. It is important for Realtors to understand what effective real estate photography looks like and why. You don’t have to be able to do it yourself but you need to know what it looks like. I also suggest that Realtors look at Architectural Digest to get a feel for what top-notch professional interior photography looks like. The hard thing to do when looking at Architectural Digest is to separate the topnotch photography from the stunning properties being photographed. Also be aware that many times AD images are selling a designer’s work instead of the property.
When you’ve got a feel for what good interior photography looks like browse through your local MLS and look at the photography. With a little practice you’ll be able to spot effective interior photography easily. When you see photography on a listing that catches your eye call the listing agent and ask who did their photography.
The fact that Realtors don’t immediately know where to find a real estate photographers indicate that RE photographers are not marketing Realtors as much as they should be. I think if you are a RE photographer you should be getting your name and website address in front of the top 1000 Realtors in your area at least 2 times a year and preferably 4 times a year. You should use both e-mail and direct mail (postcards). Don’t be bashful Realtors appreciate good marketing and will respond to it.