Comments on: Stunning Real Estate Photography http://photographyforrealestate.net/2006/10/23/stunning-real-estate-photography/ Helping Real Estate Photographers Be Successful Sun, 12 Feb 2012 04:10:07 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Drew http://photographyforrealestate.net/2006/10/23/stunning-real-estate-photography/comment-page-1/#comment-39 Drew Wed, 25 Oct 2006 14:34:59 +0000 http://photographyforrealestate.info/?p=9#comment-39 I was speaking more from the office side. Our compant restricts bulk mail (Multiple recip)and sends it to the spam folders. I guess im in a unique position, I work for the agency exclusivly in my area hence I cant hit local agants with out voiding my employment. The company car, expense account etc are not worth losing :) Our marketing department sends mail every day (i take the bins to the PO) and Im aware of what you are talking about, I spent 10 years working in Direct Mail and Marketing In MD & NYC. I freelance out of the area on ocassion and spend more time as a freelance for several newspapers down in South Jersey. Your suggestions are dead on point. And Im going to talke to our powers that be about trying this to see what happens. Drew I was speaking more from the office side. Our compant restricts bulk mail (Multiple recip)and sends it to the spam folders. I guess im in a unique position, I work for the agency exclusivly in my area hence I cant hit local agants with out voiding my employment. The company car, expense account etc are not worth losing :) Our marketing department sends mail every day (i take the bins to the PO) and Im aware of what you are talking about, I spent 10 years working in Direct Mail and Marketing In MD & NYC.
I freelance out of the area on ocassion and spend more time as a freelance for several newspapers down in South Jersey. Your suggestions are dead on point. And Im going to talke to our powers that be about trying this to see what happens.
Drew

]]> By: larrylohrman http://photographyforrealestate.net/2006/10/23/stunning-real-estate-photography/comment-page-1/#comment-38 larrylohrman Wed, 25 Oct 2006 03:26:12 +0000 http://photographyforrealestate.info/?p=9#comment-38 Drew, I would say that most agents that got this particular e-mail did not consider it SPAM. It wasn't even sent to all agents in the area of this listing. It was only sent to agents that typically market upper-end properties in the $1,000,000+ price range (probably a few hundred agents)... My wife was invited and I wasn't. As an agent putting on a brokers open this is a very effective way of inviting other agents. It is also very effective at letting agents know when you put a significant property on the market. When we send out email like this to other agents in our local area we send out around 1500 emails and my get 1 or 2 requests to "unsubscribe". This is very similar precentage that we encounter with postcards we send out to our immediate neighborhood of ~1000 homes we do business in. Targeted marketing like this is VERY effective. As a RE photographer you should be doing targeted marketing to agents in your area that are likley to need your services (either postcards, e-mails or attending agent meetings). Drew,
I would say that most agents that got this particular e-mail did not consider it SPAM. It wasn’t even sent to all agents in the area of this listing. It was only sent to agents that typically market upper-end properties in the $1,000,000+ price range (probably a few hundred agents)… My wife was invited and I wasn’t.

As an agent putting on a brokers open this is a very effective way of inviting other agents. It is also very effective at letting agents know when you put a significant property on the market.

When we send out email like this to other agents in our local area we send out around 1500 emails and my get 1 or 2 requests to “unsubscribe”. This is very similar precentage that we encounter with postcards we send out to our immediate neighborhood of ~1000 homes we do business in.

Targeted marketing like this is VERY effective. As a RE photographer you should be doing targeted marketing to agents in your area that are likley to need your services (either postcards, e-mails or attending agent meetings).

]]> By: Drew http://photographyforrealestate.net/2006/10/23/stunning-real-estate-photography/comment-page-1/#comment-37 Drew Wed, 25 Oct 2006 00:02:41 +0000 http://photographyforrealestate.info/?p=9#comment-37 At what point does this become spam? Its a great peice, i agree. Just my 2 cents. At what point does this become spam? Its a great peice, i agree. Just my 2 cents.

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